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	1.	No cover image available MEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL by R. SHASHIKALA, A.M. SURESH Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO. 3/555758JA1. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available BRAND EQUITY AND BUSINESS PERFORMANCE: TOWARDS A CONCEPTUAL FRAMEWORK by BIJUNA C. MOHAN, A.H. SEQUEIRA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO.2/555478JA1. Lists: to read. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available ALIGNING CORE BRAND VALUES (CBV) AND CORPORATE SOCIAL RESPONSIBILITY (CSR) TO ENHANCE CORPORATE BRAND EQUITY (CBE): A NON-MONETARY APPROACH NANDAN, SHIVA by NANDAN, SHIVA: NANDAN, MONICA Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., AUGUST 2014 In: Indian Journal of Marketing Vol 44 Availability: No items available. Log in to add tags Add to cart (remove)
	4.	No cover image available BRAND PERSONALITY AND BRAND EQUITY RESEARCH: PAST DEVELOPMENTS AND FUTURE DIRECTIONS AHMAD, ANEES: THYAGARAJ, K.S. by AHMAD, ANEES: THYAGARAJ, K.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA2. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available The Impact of Customer-Based Brand Equity on the Operational Performance of FMCG Companies in India Mohan, Bijuna C. by Mohan, Bijuna C.: Sequeira, A.H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bangalore Indian Institute of Management - Bangalore 20 November 2015 In: RAVI aNSHUMAN V. IIMB Management Review Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 28, No. 1/5555646JA2. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions by Sharma, Rajesh Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 5557711JA5. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by Datta, Hannes Ailawadi, Kusum L Heerde,J. van Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available Servo Lubricants: An Analysis of Brand Attitude by Srivastava, Manish Pegoo, M. K. K Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA3. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available Nation branding for promoting tourism in the indian context by Bhatia, Pooja Panda, Rasananda Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA5. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation by Sinha, Somesh Kumar Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6/ 5559802JA16. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. by Alam, Mohd. Sarwar Khan, Bilal Mustafa Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA3. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available A study on consumer perception with respect to brand equity of Coca Cola & Pepsi by Roshni Suvarna Edition: PG-17-114 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: No items available. Log in to add tags Add to cart (remove)
	15.	No cover image available A study on consumer perception with respect to brand equity of Coca Cola & Pepsi by Roshni Suvarna Edition: PG-17-114 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19 Availability: Items available for loan: Main Library (1)Collection, call number: Project re PG-Mar/17-19/4442704. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India by Sharma, Rajesh Jain, Vranda Material type: Text; Format: print ; Literary form: Not fiction In: RAINA, ROSHAN METAMORPHOSIS Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510721JA4. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available Antecedents of Attitude Towards Brand Extensions. by Kalra, Shveta Series: ; XVI (2) Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 55511287JA2. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth. by anaysha, J. R Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MGT/Vol 12, No 1/55513474JA2. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by Anthony Koschmann Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8. Log in to add tags Add to cart (remove)

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