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	1.	No cover image available ENHANCING BRAND IMAGE OF MICROMAX MALKANI, RAHUL by MALKANI, RAHUL Edition: M-12-31 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441445. Log in to add tags Add to cart (remove)
	2.	No cover image available Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by Uggla, Henrik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by Evangeline, S. J Ragel, V. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 1/ 5558623JA6. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Conceptualization and Measurement of Consumer Based Brand Equity for Airlines by Singh, Balgopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA1. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available Effect of Credible Reviews on Brand Image: A Mixed Method Approach by Chakraborty, Uttam Bhat, Savita Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA2. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image by Malik, Abdullah Sudhakar, Bushan D Dutta, Dhruv Shankar Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA7. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. by Alam, Mohd. Sarwar Khan, Bilal Mustafa Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA3. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available Examining eWOM Credibility - Consumer Purchase Intention Relationship in Facebook: A Mediation Analysis by Rao, Kunja Sambashiva Rao,Bramhani Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 8/ 55510843JA1. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available Antecedents of Attitude Towards Brand Extensions. by Kalra, Shveta Series: ; XVI (2) Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 55511287JA2. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available A Study of Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention of Youngster by SUJATA SADHWANI Edition: PG-20- 92 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443622. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents by Garg, Prerna Pandey, Anoop Material type: Text; Format: print ; Literary form: Not fiction In: Business perspectives and research Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA1. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR by Gupta , Ashwerya Savita , Ubba Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA3. Place hold Log in to add tags Add to cart (remove)

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