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	1.	No cover image available Brand Portfolio Management with Special Reference to FMCG Industry Krishnamoorthy, Nirmit by Krishnamoorthy, Nirmit Edition: PG-13-15 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441664. Log in to add tags Add to cart (remove)
	2.	No cover image available Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty by Anthony Koschmann Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA American Research Institute for Policy Development January 2023 In: American Research Institute Journal of Marketing Management Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA8. Log in to add tags Add to cart (remove)

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IES Management College And Research Centre