IES Management College And Research Centre

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1.
BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI BOOKS 2009
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 657.827 /MAH/VAR/ 12893.

2.
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BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH MOHANRAJ, PRASANNA, M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI) SEPTEMBER 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA1.

3.
Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls Lakhani, Manali by
Edition: PG-13-31 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-662/PG-MAR/2013-2015/666662.

4.
Strategically planning the brand positioning and marketing activities of a unique social start up by
Edition: PG-15-49 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1037/PG-Mar/2015-2017/6661037.

5.
Positioning of Bisleri carbonated soft drinks (CSD) in Mumbai for Bisleri International Pvt. Ltd., by
Edition: M-15-34 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1079/MMS-Mar/2015-2017/6661079.

6.
A study on customer satisfaction towards services provided by Karda Construction Ltd., by
Edition: M-15-35 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1080/MMS-Mar/2015-2017/6661080.

7.
Can Starbucks Sustain Its High Prices in China? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N CASE FOLIO
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 5558567JA1.

8.
Competitor analysis of pantaloons based on it's brand positioning by
Edition: PG-17-79
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1462/PG-Mar/17-19/6661462.

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