IES Management College And Research Centre

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Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA3.

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Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA16.

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