IES Management College And Research Centre

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1.
THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION NATHAN R. FURR, JEFFREY H. DYER by
Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: INNOVATION 658.4063/ FUR/DYE/ 23729.

2.
Customer intelligence: from data to dialogue Sean Kelly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley And Sons 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: CONSUMER B 658.834/ KEL/11128764.

3.
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The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2.

4.
The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5.

5.
Hooked : how to build habit-forming product Nir Eyal with Ryan Hoover. by
Publication details: New York Portfolio Penguin 2014
Availability: Not available: Main Library: Checked out (1).

6.
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A Study of Factors Affecting Customer Shopping Behavior. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3.

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