IES Management College And Research Centre

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1.
MASS CUSTOMIZATION CONCEPTS AND PERSPECTIVES GARIKAPARTHI, MADHAVI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.812/GAR/6714.

2.
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EXPLORING COMPETITIVENESS OF THE INDIAN HEALTH SECTOR: A SERVICE QUALITY PERSPECTIVE BHARDWAJ, SIDDHARATHA S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LOS ANGELES SAGE PUBLICATIONS DECEMBER 2013
Availability: Items available for loan: Main Library (1)Collection, call number: VOL, 15, NO. 4/5552502JA5.

3.
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THE INDIAN RURAL MARKET : EMERGING OPPORTUNITIES AND CHALLENGES SUHARWARDI, MOHD. ASHAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMET CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA5.

4.
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FACTORS OF PRODUCT CUSTOMIZATION FOR THE 1200CC PASSENGER CAR SEGMENT : AN EMPIRICAL STUDY IN CENTRAL INDIA JAIN, NEERAJ KUMAR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JULY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 7/5552705JA2.

5.
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Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERS
Online resources:
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 42, No 1 / 5557174JA2.

6.
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Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 1\ 5557753JA8.

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