IES Management College And Research Centre

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The Art of Cause Marketing how to use advertising to change personal behaviour and public policy Earle, Richard by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi NTC Business Books 2001
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.802/EAR/27670.

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An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA3.

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