IES Management College And Research Centre

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1.
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CLONING IN INDIAN ADVERTISEMENTS: GETTING TWO FOR THE PRICE OF ONE? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43 NO. 3/555758JA3.

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2.
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CELEBRITY BRANDING THROUGH BELOW THE LINE MARKETING TIBREWALA, MEGHA by
Edition: PG-12-057 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441380.

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3.
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A Study on the Impact of Celebrity Endorsement in FMCG Sector Gandhi, Angali by
Edition: PG-13-56 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441688.

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4.
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Impact of Celebrity Endorsements on the Markets in and around Mumbai Kulkarni, Saurabh by
Edition: PG-13-103 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441716.

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5.
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A study on effect of celebrity endorsement on brand retail of lux (soap) and coca-cola (soft drink) by
Edition: PG-15-97 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442156.

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6.
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A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA15.

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7.
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A study on single celebrity vs. multiple celebrity endorsement by
Edition: PG-16-28
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442378.

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8.
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What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA2.

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9.
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Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA4.

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10.
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Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6 5559802JA14.

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11.
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12.
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Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA7.

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13.
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Sports Social Responsibility: Exploring the Unexplored with a Global Perspective. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510044JA1.

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14.
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The Effectiveness of the Celebrity Advertisement Process and its Impact on Buying Intention by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA4.

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15.
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A study on impat of celebrity endorsement on consumer purchase decision for beauty soaps by
Edition: PG-19-139
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443251.

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