IES Management College And Research Centre

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1.
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Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1.

2.
Everything you need to know to feel go(o)d Candace B Pert and Nancy Marriott by
Publication details: Carlsbad Hay House, Inc. 2006
Availability: Items available for loan: Main Library (1)Collection, call number: PSYCHOLOGY (CUP 6 /SH 1 ) 158.1/ Per/ 31982.

3.
Other Minds : The Octopus And The Evolution Of Intellignet Life by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Willians Collins 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 612.8 / God.

4.
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A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA3.

5.
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A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA1.

6.
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The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA4.

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