IES Management College And Research Centre

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1.
THE MARKETING WHITE BOOK 2014-15: A ESSENTIAL GUIDE TO MARKETERS by
Publication details: NEW DELHI BUSINESS WORLD 2014
Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 23592.

2.
Impact of Emotional advertising on consumer buying behaviour Kulkarni, Saurabh by
Edition: PG-13-103 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Not available: Main Library: Ordered (1).

3.
Study of consumer perception, preferences, and behaviour with respect to pringles and toyota corolla altis Thakkar, Nishant by
Edition: M-13-50 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-735/MMS-MAR/2013-2015/666735.

4.
No cover image available
Impulse Buying: A Consumer Trait Prospective in Context of Central India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 2/ 5558624JA14.

5.
No cover image available
Buying Behaviour of Herbal Cosmetics by Women Consumers : An Exploratory Study in Kolkata by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ / 5558777JA3.

6.
A study of influence of humour advertising on consumer buying behaviour by
Edition: PG-16-3
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442370.

7.
Electronic shopping: A paradigm shift in buying behaviour among Indian consumers by
Edition: M-16-15
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Gen/16-18/4442421.

8.
Influence of packaging on consumer buying behaviour by
Edition: PG-16-65
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442390.

9.
No cover image available
10.
No cover image available
Ethical Challenges in Neuromarketing : A Research Agenda by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA3.

11.
An analytical study of consumer buying behaviour towards oral hygiene products by
Edition: PM-17-16
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

12.
Consumer's perception and buying behaviour towards e-pharmacy and traditional pharmacy by
Edition: PM-17-23
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

13.
An analytical study of consumer buying behaviour towards oral hygiene products by
Edition: PM-17-16
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442738.

14.
Consumer's perception and buying behaviour towards e-pharmacy and traditional pharmacy by
Edition: PM-17-23
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442745.

15.
No cover image available
16.
Consumer buying behaviour for Irish drink and memory milk by
Edition: PG-17-53
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1453/PG-Mar/17-19/6661453.

17.
Analysis of consumer buying behaiour for combo packs of Amul Ice-cream by
Edition: PG-17-106
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1475/PG-Mar/17-19/6661475.

18.
Study of consumer buying behaviour for Kajal and Lipcare by
Edition: PG-17-120
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1482/PG-Mar/17-19/6661482.

19.
A study on consumer preferences and buying behavior with respect to hand sanitizers by
Edition: M-19-56
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443148.

20.
Study on impact of digital marketing on consumer buying behaviour while purchasing mobile handsets on E commerce by
Edition: M-18-60
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443443.

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