IES Management College And Research Centre

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1.
TO STUDY THE TRENDS IN CONSUMER DURABLES MR. ROSHAN RATHOD by
Edition: MMS - 2011-2013 M-11-47
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441057/MMS/MAR.

2.
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A study of consumer durable loans for Ranchi market: Mahuya Deb and Saifullah Khalid some sample factor analysis evidence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad IUP Publication August 2015
In: MURTHY, E N BANK MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XIV, No.3/ 5554663 BM5.

3.
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The Effects of Advertised Quality Emphasis and Objective Quality on Sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA8.

4.
A study on the impact of promotional offers on purchase of consumer durables (washing machines) by
Edition: PG-19-92
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443199.

5.
A study on Marketing strategies used by consumer durable brands during Covid-19 by
Edition: PG-20- 135
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443665.

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