IES Management College And Research Centre

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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1.

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CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAINA, ROSHAN METAMORPHOSIS
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510721JA4.

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