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	1.	Consumer behavior Peter D Bennett and Harold H Kassarjian by Bennett, Peter D Kassarjian, Harold H Series: Prentice-Hall foundations of marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India 1998 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342 / BEN / 772. Main Library (1)Collection, call number: CONSUMER B 658.8342/ Ben/Kas/ 30379. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available CONSUMER BEHAVIOR ICFAI by INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / INS / 4497. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available CONSUMER BEHAVIOR - WORKBOOK ICFAI by ICFAI THE UNIVERSITY Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005 Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8342/ICF/4498. Place hold Log in to add tags Add to cart (remove)
	4.	CONSUMER BEHAVIOUR APPROACHES AND APPLICATIONS KRISHNA, RADHA G. by KRISHNA, RADHA G KRISHNA G RADHA Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / / 6330. Place hold Log in to add tags Add to cart (remove)
	5.	The soul of the new consumer : authenticity -- what we buy and why in the new economy Lewis, David and Bridger, Darren by Lewis, David Bridger, Darren Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2001 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342\ Lew\Bri\ 13193. Place hold Log in to add tags Add to cart (remove)
	6.	Consumer behavior Leon G Schiffman, Joseph Wisenblit , S. Ramesh kumar and Joseph Wisenblit by Schiffman, Leon G Kanuk, Leslie Lazar Kumar, S. Ramesh Wisenblit, Joseph Edition: 10 Publication details: New Delhi Pearson Education 2010 Availability: Items available for loan: Library Annexe -2 (6th Floor) (7)Collection, call number: Text Book 658.8342/Sch/Kan/Kum/15731, ... Main Library (3)Collection, call number: Text Book 658.8342/Sch/Kan/Kum/15730, ... Not available: Library Annexe -2 (6th Floor): In transit (1). Place hold Log in to add tags Add to cart (remove)
	7.	CONSUMER BEHAVIOR by LINDQUIST JAY D. AND SIRGY JOSEPH M Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2009 Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.8342/Lin/Sir/16118, ... Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available UNDERSTANDING CONSUMER BEHAVIOR IN BABY PRODUCTS CATEGORY by MR. PARIKSHIT BHANDEKAR Edition: 2009-2011 M-09-08 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-727/MAR/MMS/444727. Log in to add tags Add to cart (remove)
	9.	No cover image available STUDY OF CONSUMER BEHAVIOR TELECOM SECTOR by MR. SAMEER BURANDE Edition: 2009-2011 M-09-10 Availability: No items available. Log in to add tags Add to cart (remove)
	10.	No cover image available STUDY OF CONSUMER BEHAVIOR OF TELECOM SECTOR by MR. SAMEER BURANDE Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-728/MAR/MMS/444728. Log in to add tags Add to cart (remove)
	11.	No cover image available CONSUMER BEHAVIOR TOWARDS PHARMACEUTICAL OVER THE COUNTER MEDICINE by MS. NAMRATA TAYADE Edition: 2009-2011 M-09-51 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-739/MAR/MMS/444739. Log in to add tags Add to cart (remove)
	12.	INSTANT APPEAL THE 8 PRIMAL FACTOR THAT CREATE BLOCLBUSTER SUCCESS by KUNKEL, VICKI Publication details: NEW DELHI BPI INDIA PVT LTD 2012 Availability: Items available for loan: Main Library (1)Collection, call number: 658.400/ KUN/ 18362. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available CONSUMER BEHAVIOR IN THE ORGANIZED RETAIL FORMAT MS. MITALI LOTLIKAR by MS. MITALI LOTLIKAR Edition: MMS - 2011-2013 M-11-28 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441083/MMS/MAR. Log in to add tags Add to cart (remove)
	14.	No cover image available CONSUMER CONFUSION MS. ANVITA JAIN by MS. ANVITA JAIN Edition: PG-11-081 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1168/PG/MAR. Log in to add tags Add to cart (remove)
	15.	No cover image available A STUDY OF CONSUMER'S PERCEPTION TOWARDS MARUTI SUZUKI HATCH BACK CARS IN MUMBAI MR. MIHIR MADIA by MR. MIHIR MADIA Edition: PG-11-090 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1172/PG/MAR. Log in to add tags Add to cart (remove)
	16.	NEURO MARKETING IN ACTION PATRICK M. GEORGES ,ANNE-SOPHIE, BAYLE-TOURTOULOU AND MICHEL BADOC. HOW TO TALK AND SELL TO THE BRAIN by PATRICK M GEORGES TOURTOULOU-BAYLE ANNE-SOPHIE BADOC, MICHEL Publication details: LONDON KOGAN PAGE LIMITED 2014 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/GEO/BAY/22554. Lists: Recent Additions _February 2014. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available A STUDY ON CONSUMER BUYING BEHAVIOR IN BIG BAZAAR DUSERA, DHIRAJ by DUSERA, DHIRAJ Edition: PG-12-015 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441364. Log in to add tags Add to cart (remove)
	18.	No cover image available CONSUMER PREFERENCE FOR DENIM JEANSWEAR RANE, PRATIK by RANE, PRATIK Edition: PG-12-041 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441374. Log in to add tags Add to cart (remove)
	19.	POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY KORAL DASGUPTA by DASGUPTA, KORAL Publication details: CHENNAI WESTLAND LTD. 2014 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ DAS/ 22953. Place hold Log in to add tags Add to cart (remove)
	20.	No cover image available DETERMINANTS OF THE BUYING BEHAVIOR OF YOUNG CONSUMERS OF BRANDED CLOTHES: AN EMPIRICAL ANALYSIS KANSRA, POOJA by KANSRA, POOJA Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI ) SEPTEMBER 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA3. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR LABDE, PRASHANT by MR. LABDE, PRASHANT Edition: MI-12-009 MIM - 2012-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2012-2015/4441545. Log in to add tags Add to cart (remove)
	22.	The Soul of The New Consumer This is Such an Enjoyable, Important and Timely Book Required Reading Lewis, David by Lewis, David: Bridger, Darren Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2001 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8342/LEW/28873. Place hold Log in to add tags Add to cart (remove)
	23.	Rural marketing text and cases Mathur, U C by Mathur, U C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2008 Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947. Place hold Log in to add tags Add to cart (remove)
	24.	CONSUMER BEHAVIOR LEON G SCHIFFMAN. JOSEPH WISENBLIT ANDRAMESH S KUMAR . by SCHIFFMAN LEON G WISENBLIT, JOSEPH KUMAR, RAMESH S Edition: 11 Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2010 Availability: Items available for loan: Main Library (4)Collection, call number: CONSUMER B 658.8342/ SCH/WIS/ 29638, ... Not available: Main Library: Checked out (1). Place hold Log in to add tags Add to cart (remove)
	25.	Well-designed : how to use empathy to create products people love by Kolko, Jon Publication details: Boston, Massachusetts Harvard Business Review Press, 2014 Availability: Items available for loan: Main Library (1)Collection, call number: PRODUCTION 658.5/ Kol/ 29869. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	26.	The next big thing : spotting and forecasting consumer trends for profit William Higham by Higham, William Publication details: Kogan Page Ltd., 2009 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Hig/ 29921. Place hold Log in to add tags Add to cart (remove)
	27.	Consumer Behavior Schiffman, Leon G. by "Leon G. Schiffman, J oseph Wisenblit and S. Ramesh Kumar" Edition: 11 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson education 2016 Availability: Items available for loan: Main Library (5)Collection, call number: 658.8342/LEO/RAM/30783, ... Place hold Log in to add tags Add to cart (remove)
	28.	No cover image available A Study on Female Buying Behavior Towards Branded Apparel Sangani, Natasha by Sangani, Natasha Edition: PG-13-73 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441696. Log in to add tags Add to cart (remove)
	29.	No cover image available A study on consumer buying behavior of cosmetics in mumbai market Patil, Shruti by Patil, Shruti Edition: M-13-34 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441750. Log in to add tags Add to cart (remove)
	30.	No cover image available An exploratory study of consumer awareness of mobile wallet in India Raina, Deeksha by Raina, Deeksha Edition: M-13-38 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441753. Log in to add tags Add to cart (remove)
	31.	No cover image available A study on challenges for e-commerce companies in India Sanap, Ajinkya by Sanap, Ajinkya Edition: M-13-41 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441754. Log in to add tags Add to cart (remove)
	32.	No cover image available A study on the role of mobile apps on consumer behavior Shah, Shruti by Shah, Shruti Edition: M-13-60 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441763. Log in to add tags Add to cart (remove)
	33.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	34.	No cover image available Case studies in consumer behavior S. Ramesh kumar by S. Ramesh kumar Publication details: New Delhi Pearson Education 2013 Availability: Items available for loan: Main Library (2)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31743, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Kum/ 31742. Place hold Log in to add tags Add to cart (remove)
	35.	No cover image available A Case Study on Experiential Learning for Marketing Students Taneja, Girish by Taneja, Girish Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., January 12, 2016 In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol. No. 46, No. 4/5555647JA3. Place hold Log in to add tags Add to cart (remove)
	36.	Small data : the tiny clues that uncover huge trends Martin Lindström by Lindström, Martin Publication details: 2016 Hodder and Snoughnon UK Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Lin/ 31904. Lists: Recent Additions to the Library-July-16. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Impact of Celebrity Endorsements on consumer purchase behavior Mankatty, Manasi by Mankatty, Manasi Edition: PG-14-91 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441897. Log in to add tags Add to cart (remove)
	38.	No cover image available A study on the impact of sensory marketing on customer purchase decisions Saru, Chintan by Saru, Chintan Edition: PG-14-95 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441898. Log in to add tags Add to cart (remove)
	39.	No cover image available A study on consumer satisfaction towards Royal Enfield Bikes Naphade, Neelesh by Naphade, Neelesh Edition: PG-14-96 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441899. Log in to add tags Add to cart (remove)
	40.	No cover image available Impact of packaging on consumer buying behaviour with respect to the FMCG Industry Tandel, Mrinmayi by Tandel, Mrinmayi Edition: PG-14-115 2014-2016 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441904. Log in to add tags Add to cart (remove)