IES Management College And Research Centre

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1.
POWER OF COMMON MAN: CONNECTING WITH CONSUMERS THE SRK WAY KORAL DASGUPTA by
Publication details: CHENNAI WESTLAND LTD. 2014
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ DAS/ 22953.

2.
Rural marketing text and cases Mathur, U C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947.

3.
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The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2.

4.
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Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MANAGEMENT RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 3/ 5559189JA3.

5.
Micro influencer marketing in India & its effects on consumer behavior by
Edition: MM-17-3
Material type: Text Text
Publication details: Mumbai IESs Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443817.

6.
A study on consumer buying behavior of luxury cars in India by
Edition: PG-20- 147
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443677.

7.
A study on Consumer awareness, perception and purchase of Amul Haldi doodh by
Edition: PG-20- 29
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443559.

8.
A study on consumer buying behaviour in the beauty and cosmetics industry in India by
Edition: PG-18-75
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443274.

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