IES Management College And Research Centre

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CONSUMER ADOPTION OF NEW PRODUCTS: INDEPENDENT VERSUS INTERDEPENDENT SELF-PERSPECTIVES MA, ZHENFENG by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA7.

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MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON MISHRA, ADITYA S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA4.

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Structural and Behavioral Antecedents of Change Status, Distinctiveness, and Relative Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
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Availability: Items available for loan: Main Library (1)Collection, call number: Vol 43, Issue 2\ 5557180JA4.

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