IES Management College And Research Centre

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1.
The New Rules of green marketing: strategies, tools, and inspiration for sustainable branding Jacquelyn A Ottman by
Publication details: San Francisco Berrett-Koehler Publishers 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Ott/ 30344.

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2.
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Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA4.

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Adoption and Diffusion of Solar Products in Indore: A Study on Barriers for Non-Adoption of Solar Energy Systems in Domestic Households by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI PRABANDHAN
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 12, No 3/ 55510152JA2.

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STUDY OF CONSUMER PREFERENCES FOR GREEN PRODUCTS. by
Edition: M-19-27
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Social Relevance (CSR) MMS-CSR/19-21/4443510.

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