Building a Business Organically: Johannes Gutmann and Sonnentor
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MURTHY, E N ENTREPRENEURSHIP DEVELOPMENTSummary: The case is about Sonnentor, a multinational organic food production company exporting teas, spices, and related products to more than 40 countries around the globe, since the late 1980s. Sonnentor had been selling organic quality products under the logo of the laughing sun from the fields of Waldviertel (“Forest Quarter”), a rural region in the north of Austria. The case examines in detail Johannes Gutmann’s entrepreneurial journey and focuses on his strategic decision. The company was on constant profitable growth for 25 years. The case also discusses Sonnentor’s strong emphasis on socially and environmentally responsible behavior and on building the business based on fair partnerships with employees, suppliers, and other partners.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 15, No 2/ 5559187JA3 (Browse shelf(Opens below)) | Available | 5559187JA3 | |||||
Journals and Periodicals
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Main Library On Display | JOURNAL/ENTR/Vol 15, No 2/5559187 (Browse shelf(Opens below)) | Vol 15, No 2 (09/08/2018) | Not for loan | June, 2018 | 5559187 |
The case is about Sonnentor, a multinational organic food production company exporting teas, spices, and related products to more than 40 countries around the globe, since the late 1980s. Sonnentor had been selling organic quality products under the logo of the laughing sun from the fields of Waldviertel (“Forest Quarter”), a rural region in the north of Austria. The case examines in detail Johannes Gutmann’s entrepreneurial journey and focuses on his strategic decision. The company was on constant profitable growth for 25 years. The case also discusses Sonnentor’s strong emphasis on socially and environmentally responsible behavior and on building the business based on fair partnerships with employees, suppliers, and other partners.
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