IES Management College And Research Centre

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1.
THE LUXURY STRATEGY by
Edition: 2
Publication details: LONDON KOGAN PAGE 2012
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MARKETING 658.827/ KAP/ BAS/ 18486.

2.
LUXURY BRANDING NADAR, NISHA by
Edition: PG-12-034 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441373.
Lists:

3.
AN INSIGHT INTO LUXURY MARKETING BAHIRWANI, EISHA by
Edition: PG-12-063 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441381.

4.
No cover image available
LOUIS VUITTON, GUCCI, AND AUDI: THE LUXURY RETAIL SECTOR IN INDIA - WILL IT GROW OR GO? BOTHRA, NEHA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., JUNE 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 6/5552586JA4.

5.
No cover image available
Financial Performance of the Luxury Market : A Study of Pre and Post Financial Crisis 2007-08 Jain, Nidhi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mr. Satya Gilani on behalf of Associated Management Consultants (P) Ltd., October 6, 2015
In: GILANI,S. INDIAN JOURNAL OF FINANCE
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. 10, No. 1/5555280JA2.

6.
Luxury Marketing Narvekar, Prajakta by
Edition: PG-10-33 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Rsearch Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-56/PG-MAR/2010-2012/66656.

7.
A project on marketing of luxury products by
Edition: PG-15-41 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442138.

8.
Vivanta by Taj President, Cuffe Parade, Mumbai Edit Delete 1) Qualitative Analysis of Customer feedback 2) Assess the loopholes in the current luxury hotel business 3) Competitive Analysis for banquets halls 4) Suggestive measures for strengthening social media presence by
Edition: M-16-45 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1281/MMS-Mar/2016-2018/6661281.

9.
No cover image available
Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA5.

10.
No cover image available
Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA2.

11.
Consumer behaviour and impact of Rera on Luxury Housing by
Edition: M-17- 34
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

12.
Consumer behaviour and impact of Rera on Luxury Housing by
Edition: M-17- 34
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442803.

13.
No cover image available
Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA1.

14.
Impact of luxury fashion brand's social media marketing on customer perception and purchase behaviour by
Edition: PG-19-54
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443116.
Lists:

15.
A study of marketing strategies of luxury ayurveda brands in India by
Edition: PG-19-10
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443301.

16.
Study of market strategy for accessories in luxury segment by
Edition: M-18-21
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443392.

17.
A study on consumer buying behavior of luxury cars in India by
Edition: PG-20- 147
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443677.

18.
A study on brand awareness of luxury goods (in reference to fashion accessories and apparels) in India. by
Edition: PG-20- 84
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443614.

19.
Study of consumer buying behavior for luxury footwear, bags & watches brands via digital platform by
Edition: PG-18-54
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443265.

20.
A study on social media strategies of apparel luxury brands. by
Edition: PG-20- 143
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443673.

21.
No cover image available
Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/Vol 53, No 9/ 55513893JA2.

22.
Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA5.

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