IES Management College And Research Centre

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1.
VIVA DICTIONARY OF MARKETING TERM: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.803/BEN/7435.

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2.
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GLOBAL DICTIONARY OF MARKETING MANAGEMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI GLOBAL VISION PUBLISHING HOUSE 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.803 / KRI / 15322.

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