IES Management College And Research Centre

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1.
MARKETING RESEARCH: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / NAI / 11476.

2.
QUALITATIVE MARKET RESEARCH:APPROACHES AND APPLICATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.83 / SUR / 12339.

3.
"MORE GUERILLA MARKETING RESEARCH:ASKING THE RIGHT PEOPLE, THE RIGHT QUESTIONS, THE RIGHT WAY AND EFFECTIVELY USING THE ANSWERS ..." by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.83 / KAD / 14076.

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