IES Management College And Research Centre

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1.
GURRILLA SOCIAL MEDIA MARKETING: 100+ WEAPONS TO GROW YOUR ONLINE INFLUENCE, ATTARCT CUSTOMERS, AND DRIVE PROFIT by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCTION PRIVATE LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/LEV/GIB/16183.

2.
SOCIAL MEDIA MARKETING SUCCESS & FAILURES by
Edition: 2009-2011 M-09-16
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-731/MAR/MMS/444731.

3.
EMERGING TRENDS IN SOCIAL MEDIA MARKETING by
Edition: 2009-2011 M-09-23
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-733/MAR/MMS/444733.

4.
WORKING THE CROWD by
Publication details: NEW DELHI VIVA BOOKS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ BRO/ 17353.

5.
STUDY ON GROWTH OF SOCIAL MEDIA AND IMPACT ON MASSES MS. HEMISHA RAIGAGA by
Edition: MM-11-12 2011-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2011-2014/4441278.

6.
SOCIAL MEDIA AND OFF LINE MARKETING FOR THE CREATION OF BRAND "AARYAN" SETHI, RADHIKA by
Edition: PG-12-047 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441375.

7.
EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL ON BUSINESSES SUTRADHAR, MANISHA by
Edition: PG-12-111 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441404.

8.
SOCIAL MEDIA MARKETING MHATRE, JUI by
Edition: M-12-33 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441446.

9.
UNDERSTANDING SOCIAL MEDIA MARKETING SURYANWANSHI, ABHAY by
Edition: M-12-59 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441454.

10.
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AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA3.

11.
The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world Al Lieberman and Patricia Esgate by
Publication details: New Jersey Pearson Education Inc., 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/ Lie/Esg/ 30077.

12.
A Study on the Effectiveness of social media with special reference to small business i Mumbai Subudh, Shalini by
Edition: PG-13-119 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441724.

13.
Leveraging on social media marketing Kohojkar, Nishant by
Edition: M-13-24 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441746.

14.
A Study Investigating the Impact of Social Media Marketing on Online Shopping with Respect to Apparels. Shah, Malav by
Edition: PG-14-49 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441880.

15.
Role of social media as a part of digital marketing with reference to sports Dogra, Shilpa by
Edition: PG-10-68 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-64/PG-MAR/2010-2012/66664.

16.
Leveraging the social media for bombay dying Marathe, Anushree by
Edition: PG-10-87 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-74/PG-MAR/2010-2012/66674.

17.
Social media of ICICI bank and website development of SPICE mobile Gandhi, Esha by
Edition: PG-11-10 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-252/PG-MAR/2011-2013/666252.

18.
Social media marketing Agawane, Pratik by
Edition: M-11-1 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-312/MMS-MAR/2011-2013/666312.

19.
Social media marketing Nambiar, Roshni by
Edition: M-11-34 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-320/MMS-MAR/2011-2013/666320.

20.
Digital Media Marketing for cafematual Mehta, Nishit by
Edition: PG-12-32 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-482/PG-FIN/2012-2014/666482.

21.
A study on social media marketing and its impact on purchase decision making of youth with respect to electronic devices by
Edition: M-15-2 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442042.

22.
A study on social media and its impact on marketing in India by
Edition: PG-15-100 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442157.

23.
A study on social media and content marketing at white rivers media by
Edition: PG-16-63 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1250/PG-Mar/2016-2018/6661250.

24.
A study on creative digital media marketing strategies for red bull, piaggio vespa, platimum evara, shoppers stop, to study the competitors & prepare analysis for aditya birla health by
Edition: PG-16-78 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1256/PG-Mar/2016-2018/6661256.

25.
A study of social media marketing and event planning at Vivikta entertainers pvt. Ltd., by
Edition: PG-16-107 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1319/PG-Mar/2016-2018/6661319.

26.
To study influence of social media marketing on evolving healthcare marketing communication by
Edition: PM-17-10
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1544/PM/17-19/6661544.

27.
Digital Pharma Marketing Playbook by
Publication details: Hydrabad PharmaMed Press / BSP Books 2019
Availability: Items available for reference: Main Library: Not for loan (5)Collection, call number: 615.068/ Cha/ 37147, ...

28.
Impact of luxury fashion brand's social media marketing on customer perception and purchase behaviour by
Edition: PG-19-54
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443116.
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29.
A study on social media and its role in marketing by
Edition: M-19-62
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443176.

30.
Leveraging social media to boost marketing efforts during covid-19 by
Edition: M-19-43
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443499.

31.
A STUDY OF SOCIAL MEDIA MARKETING STRATEGIES OF DIFFERENT TV CHANNELS by
Edition: PG-20- 39
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Not available: Main Library: Checked out (1).

32.
A study on social media marketing strategies of Zomato by
Edition: M-18-15
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443482.

33.
The impact of social media marketing on customers of icici bank by
Edition: PG-20- 70
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443600.

34.
Study on the impact of Social media marketing done by Myntra for customer satisfaction and brand building by
Edition: M-18-42
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443332.

35.
A Study Investigating the Role of Social Media Marketing in Shaping Cosmetic Buying Behaviour by
Edition: PG-20- 133
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443663.

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