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	1.	No cover image available Changing Structure, Performance, and Growth of Telecommunications in India by Kawaljeet Kaur Neena Material type: Text; Format: print ; Literary form: Not fiction In: Gilani, S. ARTHSHASTRA INDIAN JOURNAL OF ECONOMICS AND RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 5, No 3 / 5555917JA1. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products. by Khan, Farhan Edition: M-16-26 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1274/MMS-Mar/2016-2018/6661274. Log in to add tags Add to cart (remove)
	3.	No cover image available How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by Datta, Hannes Ailawadi, Kusum L Heerde,J. van Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings by Becerril-Arreola, Rafael Zhou, Chen Srinivasan,Raji Seldin,Daniel Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA6. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available Impact of Charismatic Leadership and Market Shares on IPO First-Day Returns: The Case of Technology Firms by Yeung, Wing Him Wu, Yuanyuan Liu, Feiyuan Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 4/ 5559312JA3. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. by Hussain, Sharafat Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BUSINESS STRATEGY Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510978JA2. Place hold Log in to add tags Add to cart (remove)

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