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	1.	"MARKET SEMGEMENTATION:HOW TO DO IT, HOW TO PROFIT FROM IT" by DUNBAR IAN;MCDONALD MALCOM Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA BUTTERWORTH-HEINEMANN 2004 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / DUN / 6269. Place hold Log in to add tags Add to cart (remove)
	2.	HANDBOOK OF MARKET SEGMENTATION:STRATEGIC TARGETING FOR BUSINESS AND TECHNOLOGY by WEINSTEIN ART Edition: 3RD Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI JAICO PUBLICATIONS 2006 Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / WEI / 8168. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available CROSS-CULTURAL MANAGEMENT OF MONEY: THE ROLES OF ETHNICITY, RELIGIOUS AFFILIATION, AND INCOME LEVELS IN ASSET ALLOCATION TUNG, ROSALIE L by TUNG, ROSALIE L: BAUMANN, CHRIS: HAMIN, HAMIN Material type: Text; Format: print ; Literary form: Not fiction Publication details: LOS ANGELES SAGE PUBLICATIONS APRIL 2014 In: Jackson, Terence International Journal of Cross Cultural Management - Vol 14 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.14, NO. 1/5552818JA5. Place hold Log in to add tags Add to cart (remove)
	4.	THE END OF CORPORATE IMPERIALISM C. K. PRAHALAD AND KENNETH LIEBERTHAL by PRAHALAD, C. K LIEBERTHAL, KENNETH Series: HARVARD BUSINESS REVIEW CLASSICS Publication details: BOSTON HARVARD BUSINESS REVIEW PRESS 2008 Availability: Items available for loan: Main Library (1)Collection, call number: HBR (CUP /SH ) 658.8/ HBR/ 23606. Lists: Harvard Publiactions, Management Gurus-25-March-2022. Place hold Log in to add tags Add to cart (remove)
	5.	Customer.Community Unleashing The Power of Your Customer Base Banks, Drew by Banks, Drew: Daus, Kim Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Jossey Bass 2002 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.812/BAN/DAU/28136. Place hold Log in to add tags Add to cart (remove)
	6.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W Chan Kim; Renée Mauborgne by Kim, W. Chan Mauborgne, Renée Publication details: Boston, Massachusetts Harvard Business Review Press 2015 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.802/ Kim/Mau/ 29853. Lists: Harvard Publiactions. Place hold Log in to add tags Add to cart (remove)
	7.	The longer long tail : how endless choice is creating unlimited demand by Anderson, Chris Publication details: London Random House Business 2009 Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: ECONOMICS (CUP 7/SH 1) 330/ And/ 30134. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available Study of segment wise acceptance of Amul Ice-Cream in Comparision with its Competitors Shah, Hiten by Shah, Hiten Edition: PG-12-103 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2013 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-547/PG-MAR/2012-2014/666547. Log in to add tags Add to cart (remove)
	9.	No cover image available An empirical study on competitative environment of dairy industry with focus on HORECA segment of Amul Ltd. by Rathi, Jayashree Edition: PG-16-43 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1242/PG-Mar/2016-2018/6661242. Log in to add tags Add to cart (remove)
	10.	No cover image available Wealth Management for Women Investors: The Indian Context by Solomon , Priya Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N MANAGEMENT RESEARCH Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 55510045JA2. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available WRC Auto Sendirian Berhad: Potential to Survive after Crisis by Mohammad, Jihad Quoquab, Farzana Material type: Text; Format: print ; Literary form: Not fiction In: SHAIKH, SHAZIB Asian Journal of Management Cases Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 2/ 55511171CSD1. Place hold Log in to add tags Add to cart (remove)

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