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	1.	Marketing management : planning, implementation and control : V S Ramaswamy and S Namakumari by Ramaswamy, M. S Namakumari, S Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Macmillan India Ltd. 1990 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 893/ Ram/Nam/ 30389. Not available: Library Annexe -2 (6th Floor): In transit (1). Place hold Log in to add tags Add to cart (remove)
	2.	INTRODUCTION TO RURAL MARKETING KRISHNAMOORTHY, R. by KRISHNAMOORTHY, R Edition: 3 Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ KRI/ 19550. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ KRI/ 19549. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available TO STUDY RURAL PHARMACEUTICAL MARKETING IN INDIA MR. AKSHAY MAHALE by MR. AKSHAY MAHALE Edition: PM-11-10 2011-2013 Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2011-2013/4441212. Log in to add tags Add to cart (remove)
	4.	SOCIAL MARKETING IN INDIA by DESHAPNDE, SAMEER LEE, NANCY R Publication details: NEW DELHI SAGE RESPONSE 2013 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8(SOC)/ DES/LEE/ 21965. Place hold Log in to add tags Add to cart (remove)
	5.	MARKETING IN INDIA S. NEELAMAGHAM TEXT AND CASES by NEELAMEGHAM, S Edition: 4 Publication details: NEW DELHI VIKAS PUBLISHING HOUSE PVT. LTD., 2013 Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ NEE/ 22843. Place hold Log in to add tags Add to cart (remove)
	6.	A never-before world : tracking the evolution of consumer India Rama Bijapurkar by Bijapurkar, Rama Publication details: New Delhi Portfolio, 2013 Availability: Items available for loan: Main Library (2)Collection, call number: CONSUMER B 658.8432/ BIJ/ 22862, ... Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available TO STUDY THE EFFECT OF UNIFORM CODE ON PHARMACEUTICAL MARKETING PRACTICES IN INDIA PATEL, JIGNESH by PATEL, JIGNESH Edition: PM-12-18 2012-2014 Material type: Text; Format: print ; Literary form: Not fiction Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2012-2014/4441485. Log in to add tags Add to cart (remove)
	8.	THE MARKETING WHITE BOOK 2014-15: A ESSENTIAL GUIDE TO MARKETERS by BUSINESS WORLD Publication details: NEW DELHI BUSINESS WORLD 2014 Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 23592. Log in to add tags Add to cart (remove)
	9.	AGRI-INPUT MARKETING IN INDIA PINGALI VENUGOPAL AND RAM KAUNDINYA by VENUGOPAL, PINGALI KAUNDINYA, RAM Publication details: NEW DELHI SAGE PUBLICATIONS INC 2014 Availability: Items available for loan: Library Annexe (1)Collection, call number: ECONOMICS (CUP 7/SH 1) 338.10954/ VEN/KAU/ 23823. Place hold Log in to add tags Add to cart (remove)
	10.	Marketing of insurance services in India by Krishna, G Radha (ED) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad The ICFAI university Press 2008 Availability: Items available for loan: Library Annexe (1)Collection, call number: 368.954/Kri/28640. Place hold Log in to add tags Add to cart (remove)
	11.	Rural marketing text and cases Mathur, U C by Mathur, U C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2008 Availability: Items available for loan: Library Annexe (5)Collection, call number: RURAL MARK 658.8 (RUR)/ Mat/ 28948, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: REFERENCE 658.8 (RUR)/ Mat/ 28947. Place hold Log in to add tags Add to cart (remove)
	12.	Transforming Present Economic Challenges Into Global Prosperity Dubey, Nishith by Dubey, Nishith: Bapna, Ira Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2010 Availability: Items available for loan: Library Annexe (3)Collection, call number: 330/DUB/BAP/29208, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 330/DUB/BAP/29207. Place hold Log in to add tags Add to cart (remove)
	13.	Marketing whitebook 2015-16 Business World by Business World Publication details: New Delhi Business World 2015 Availability: Items available for reference: Library Annexe -2 (6th Floor): Not For Loan (1)Collection, call number: REFERENCE 658.8/ BW/ 30430. Log in to add tags Add to cart (remove)
	14.	Case studies in Marketing : R. Srinivasan, the indian context by Srinivasan, R Edition: 5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8072/ Sri/ 30381. Log in to add tags Add to cart (remove)
	15.	Proceedings of 3rd IIMAConference on : Marketing Paradigms for Emerging Economics Indian Institute of Management, Ahemedabad by Indian Institute of Management Management Indian Institute of Management Ahemdabad Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahemedabad Indian Institute of Management 2009 In: Indian Institute of Management, Ahemdabad Inidian Institute of Ahemadad: 46 Annual Report 2007-08 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Conference RM-60. Log in to add tags Add to cart (remove)
	16.	No cover image available Marketing the Brand India Kalra, Vishal by Kalra, Vishal Edition: PG-13-46 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2015 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441682. Log in to add tags Add to cart (remove)
	17.	Global marketing : a decision-oriented approach with special India appraoch Svend Hollensen and Madhumita Banerjee by Hollensen, Svend Banerjee, Madhumita Edition: 4 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education Pvt. Ltd C2010 Availability: Items available for loan: Main Library (2)Collection, call number: INTERNATIO 648.848/ Hol/Ban/ 31792, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 648.848/ Hol/Ban/ 31791. Place hold Log in to add tags Add to cart (remove)
	18.	Marketing issues in SMEs cases from India Neeraj Pandey and Gaganpreet Singh by Pandey, Neeraj Singh, Gaganpreet Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education Pvt. Ltd c2013 Availability: Items available for loan: Main Library (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8072/ Pan/Sin/ 31828. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8072/ Pan/Sin/ 31827. Place hold Log in to add tags Add to cart (remove)
	19.	India reloaded : inside India's resurgent consumer market Dheeraj Sinha by Sinha, Dheeraj Publication details: New Delhi Westland 2015 Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.834/ Sin/ 32671. Lists: Recent Additions to the Library October-16. Place hold Log in to add tags Add to cart (remove)
	20.	Digital marketing Nitin C. Kamat and Chinmay Nitin Kamat by Kamat, Nitin Kamat, Chinmay Nitin Publication details: Mumbai Himalaya Publishing House 2017 Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8(E-MAR)/ Kam/Kam/ 32800. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.8(E-MAR)/ Kam/Kam/ 32799. Lists: Recent Additions to the Library-December-16. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available Usage of digital marketing in Indian pharmaceutical industry by Pandey, Divesh Edition: PM-15-11 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442203. Log in to add tags Add to cart (remove)
	22.	Marketing management by Saxena, Rajan Edition: 5 Publication details: Chennai McGraw-Hill Education (India) Private Ltd 2016 Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8/Sax/35332. Main Library (13)Collection, call number: 658.8/Sax/34325, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Sax/34324. Lists: Book Alert-February-2018, Book Alert-Janaury-2018. Place hold Log in to add tags Add to cart (remove)
	23.	Marketing management: indian cases by Gupta, Prachi [et.al] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education India Pvt. Ltd 2018 Availability: Items available for loan: Main Library (2)Collection, call number: 658.8072/Gup/Agg/35325, ... Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.8072/Gup/Agg/35321. Not available: Main Library: Checked out (1). Lists: Book Alert - February-2019, Book Alert-February-2018. Place hold Log in to add tags Add to cart (remove)
	24.	No cover image available Distribution Methods Adopted for Self-Help Group Products: An Empirical Analysis by Siddhartha, T Nambirajan, T Ganeshkumar, C Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N OPERATION MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 5558109JA2. Place hold Log in to add tags Add to cart (remove)
	25.	No cover image available Mondelez private India Ltd (Cadbury) 1)Opportunity for wide and deep selling of Mondelez Products. 2) To track the distribution of Cadbury through Beat Sequencing. 3) To increase the sale of Cadbury . by Kamath, Shruti Edition: M-16-21 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1272/MMS-Mar/2016-2018/6661272. Log in to add tags Add to cart (remove)
	26.	No cover image available Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products. by Khan, Farhan Edition: M-16-26 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1274/MMS-Mar/2016-2018/6661274. Log in to add tags Add to cart (remove)
	27.	No cover image available Amul India Ltd Analyzing Consumer Preferences & Market Potential of Amul Diced Cheese by Malwankar, Poorva Edition: M-16-31 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1278/MMS-Mar/2016-2018/6661278. Log in to add tags Add to cart (remove)
	28.	No cover image available Study of marketing consulting for startups & MSMSEs in India by Gaurav Manjrekar Edition: MM-16-11 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: No items available. Log in to add tags Add to cart (remove)
	29.	No cover image available Study of marketing consulting for startups & MSMSEs in India by Gaurav Manjrekar Edition: MM-16-11 Material type: Mixed materials Publication details: Mumbai ; IES Management College and Research Centre ; Nov-18 Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMM/15-18/4442610. Place hold Log in to add tags Add to cart (remove)
	30.	No cover image available A study on marketing strategy and business communication for India affiliate summit by Krutika Thakur Edition: PG-17-55 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1454/PG-Mar/17-19/6661454. Log in to add tags Add to cart (remove)
	31.	Pharmaceutical marketing in India: for today and tomorrow by Chaganti, Subba Rao Edition: 25th anniversary edition Publication details: Hydrabad PharmaMed Press 2019 Availability: Items available for loan: Main Library (9)Collection, call number: PHARMACEUT 615.068/ Cha/ 37159, ... Not available: Main Library: Checked out (1). Lists: Book Alert-March 2020. Place hold Log in to add tags Add to cart (remove)
	32.	No cover image available To study the impact of digital marketing on tourism in India by Palak Jani Edition: PG-18-22 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/18-20/4443188. Place hold Log in to add tags Add to cart (remove)
	33.	No cover image available A comparative study on effectiveness of traditional and digital marketing in food and beverage industry in India by Romil Solanki Edition: M-19-57 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443151. Place hold Log in to add tags Add to cart (remove)
	34.	No cover image available A study on the role eof Artificial Intelligence in marketing of FMCG Products in India by Romil Solanki Edition: M-19-57 Material type: Text Publication details: Mumbai IES's Management College and Research Centre 2021 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-General Management MMS-Gen/19-21/4443152. Place hold Log in to add tags Add to cart (remove)
	35.	Digital leap frogs: How technology is reshaping consumer markets in India by Mahajan, Vijay Publication details: Gurugram, Haryana Harper Business 2022 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(E-Marketing)/Mah/38479. Log in to add tags Add to cart (remove)
	36.	No cover image available A Study on advertising strategies of food delivery applications in India by RADHIKA LAKHOTIA Edition: PG-20- 130 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443660. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Micro influencer marketing in India & its effects on consumer behavior by Hetika Gala Edition: MM-17-3 Material type: Text Publication details: Mumbai IESs Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMM/17-20/4443817. Place hold Log in to add tags Add to cart (remove)
	38.	No cover image available A study on marketing strategy of Lux in India by Prajakta Desai Edition: M-18-14 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/18-20/4443479. Place hold Log in to add tags Add to cart (remove)
	39.	No cover image available A study on Marketing strategies used by consumer durable brands during Covid-19 by SURAJ MURUDKAR Edition: PG-20- 135 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443665. Place hold Log in to add tags Add to cart (remove)
	40.	No cover image available A study of marketing strategies of Naturals ice cream in India by Ganesh Pawar Edition: M-19-44 Material type: Text Publication details: Mumbai IES Management College and Research Centre Apr-22 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443490. Place hold Log in to add tags Add to cart (remove)