IES Management College And Research Centre

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1.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1995
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / WAR / 69.

4.
THE MARKETING REVOLUTION:A RADICAL MANIFESTO FOR DOMINATING THE MARKETPLACE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI HARPER COLLINS PUBLISHERS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KEV / 186.

5.
GLOBAL MARKETING MANAGEMENT:. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PRENTICE-HALL INTERNATIONAL 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.848 / KEE / 291.

6.
Marketing management : analysis, planning, and control Philip Kotler by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1998
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8/ Kot/ 30402. Not available: Library Annexe: In transit (2).

7.
TOTAL QUALITY IN MARKETING:
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VANITY BOOKS INTERNATIONAL 1997
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.83 / / 322.

8.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 648.848 / WAR / 385.

9.
Marketing management David W Cravens; Gerald E Hills; Robert B Woodruff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi A.I.T. B. S> Publishers and Distributors 1996
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8 / B R / 517, ...

10.
THE GREAT MARKETING TURNAROUND:THE AGE OF THE INDIVIDUAL - AND HOW TO PROFIT FROM IT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWJERSEY "PRENTICE-HALL, INC" 1990
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / ST / 536.

11.
GLOBAL MARKETING MANAGEMENT:. by
Edition: 5TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 648.848 / WAR / 547.

12.
"MEN,MOTIVES, AND MARKETS:" by
Edition: INDINDIAN
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1976
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / ALD / 614.

13.
CURRENT MARKETING VIEWS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI "CANFIELD PRESS A DEPARTMENT OF HARPER ROW, PUBLISHERS, INC" 1973
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8072 / GEO / 615.

14.
A PRACTICAL GUIDE TO INTEGRATED MARKETING COMMUNICATIONS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BRA / 646.

15.
"THE EMPLOYEES PROMINENT FUND AND MISCELLENEOUS PROVISION ACT,1952:WITH THE EMPLOYEES PROVIDENT FUNDS SCHEME, 1952; THE EMPLOYEES PENSION SCHEME,1995; AND THE EMPLOYEE" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI LABOUR LAW AGENCY 1998
Availability: Items available for loan: (1). Main Library (1)Collection, call number: 344.03 / DWI / 667.

16.
Marketing management: cases and concepts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi The Macmillan Company of India Limited 1978
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8 / ABH / 677, ...

17.
Marketing management Rajan Saxena by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGrawHill Publishing Compny Ltd. 1997
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8 / SAX / 682, ...

18.
INTERNATIONAL MARKETING MANAGEMENT: by
Edition: 11TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI SULTAN CHAND SONS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / B B / 859.

19.
CASES IN MARKETING MANAGEMENT: by
Edition: SEVENTH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI "MCGRAW-HILL,INC" 1997
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: CASE STUDY-REF (CUP /SH ) 658.8 / KEN / 877.

20.
Marketing management : planning, implementation and control : V S Ramaswamy and S Namakumari by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Macmillan India Ltd. 1990
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 893/ Ram/Nam/ 30389. Not available: Library Annexe -2 (6th Floor): In transit (1).

21.
SUCCESSFUL DIRECT MARKETING METHODS: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC BUSINESS BOOKS 1988
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / STO / 923.

22.
MANAGERIAL MARKETING:PERSPECTIVES AND VIEWPOINTS by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES PRIVATE LTD. 1972
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / KEL / 980.

23.
"MARKETING MANAGEMENT- PLANNING, IMPLEMENTATION AND CONTROL:THE INDIAN CONTEXT" by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 1990
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / SNA / 1015.

24.
CASES IN MARKETING MANAGEMENT: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BOSTON IRWIN HOMEWOOD 1978
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / KEN / 1029.

25.
"MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 1990
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / NAM / 1043.

26.
INTERNATIONAL MARKETING MANAGEMENT: by
Edition: 11TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI SULTAN CHAND SONS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / BHA / 1117.

27.
INTERNATIONAL MARKETING MANAGEMENT: by
Edition: 11TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI SULTAN CHAND SONS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 648.848 / B B / 1118.

28.
HIGH-IMPACT MARKETING ON A LOW-IMPACT BUDGET:101 STRATEGIES TO TURBO-CHARGE YOUR BUSINESS TODAY by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA HARPER COLLINS PUBLISHERS 1999
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / KRE / 1232.

29.
ESSENTIALS OF MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1980
Availability: Not available: Library Annexe: In transit (1).

30.
MARKETING PRINCIPLES AND PRACTICE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1997
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / CHU / 1499.

31.
HANDBOOK OF MARKETING MANAGEMENT: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / BOS / 1502.

32.
HANDBOOK OF MARKETING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1998
Availability: Not available: Library Annexe: In transit (1).

33.
THE FUNDAMENTALS AND PRACTICE OF MARKETING:
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / / 1677.

34.
MARKETING MANAGEMENT THE MILLENNIUM: by
Edition: 10TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 0
Availability: Not available: Library Annexe: In transit (1).

36.
THE MARKETING CHALLANGE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD UNIVERSITIES PRESS 1993
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / HOG / 1814.

37.
THE 22 LMMUTABLE LAWS OF MARKETING:VIOLATE THEM AT YOUR OWN RISK by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA HARPER COLLINS PUBLISHERS 1993
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RIE / 1876.

38.
"PERMISSION MARKETING:TURNING STRANGERS INTO FRIENDS,AND FRIENDS INTO CUSTOMERS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / GOD / 1881.

39.
THE MARKETING BOOK: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VIVA BOOKS PRIVATE LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BAK / 1894.

40.
THE OXFORD TEXTBOOK OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BLO / 2207.

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM