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	1.	FROM IDEA TO PROFIT:HOW TO MARKET INNOVATIVE PRODUCTS AND SERVICES by JOLLY ADAM Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEWDELHI KOGAN PAGE INDIA 2005 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / JOL / 8714. Place hold Log in to add tags Add to cart (remove)
	2.	THE PRODUCT MANAGER'S HANDBOOK by GORCHELS, LINDA Publication details: NEW DELHI TATA MCGRAW-HILL EDUCATION PRIVATE LTD. 2012 Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/ GOR/ 18546. Place hold Log in to add tags Add to cart (remove)
	3.	WHAT GREAT BRANDS DO: THE SEVEN BUILDING PRINCIPLES THAT SEPERATES THE BEST FROM THE REST DENISE LEE YOHN by YOHN, DENISE LEE Publication details: NEW DELHI WILEL INDIA PRIVATE LIMITED 2014 Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/ YOH/ 23534. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available A study on new product on new product launch of sampoorn cancer suraksha by SBI by Kothari, Ankit Edition: PG-16-82 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1257/PG-Mar/2016-2018/6661257. Log in to add tags Add to cart (remove)
	5.	No cover image available I-XL Technologies New Product Development for Digital Media (Product-Yoga at Work). Secondary Research for Upcoming Technologies like Virtual Reality, Leap Motion, Automatic App Testing Tools for I-XL technologies company. Business to Business Sells for Existing Application. Research on Technical Exhibition. by Sayali, Vengurlekar Edition: M-16-61 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1284/MMS-Mar/2016-2018/6661284. Log in to add tags Add to cart (remove)
	6.	No cover image available Lifezen Healthcare Pvt. Ltd. Engaging into new product development like Anti-Stretch Mark Cream & Multi Vitamin for Eyes Marketing activities for existing products like Eyespa, Tuskca & Wonderpro by Rajgor, Karan Edition: PM-16-21 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1349/PM/2016-2018/6661349. Log in to add tags Add to cart (remove)
	7.	No cover image available The Impact of Proficiency of Marketing Activities and Value Proposition Innovation on New Intelligent Products' Performance by Shashishekar, M. S Anand, Sandip Series: Indian Journal of marketing ; Vol 49(12) Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 12/ 55511384JA1. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies by Jain, Akshat Jain, Prateek Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA1. Place hold Log in to add tags Add to cart (remove)

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