IES Management College And Research Centre

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1.
THE BUYING BRAIN: SECRETS FOR SELLING TO THE SUBCONSCIUOS MIND by
Publication details: HOBOKEN JOHN WILY AND SONS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ PRA/ 21874.

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2.
NEURO MARKETING IN ACTION PATRICK M. GEORGES ,ANNE-SOPHIE, BAYLE-TOURTOULOU AND MICHEL BADOC. HOW TO TALK AND SELL TO THE BRAIN by
Publication details: LONDON KOGAN PAGE LIMITED 2014
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/GEO/BAY/22554.
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3.
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NEUROMARKETING CONSUMER FREE WILL AND INDIAN RURAL MARKETS GOSAR, RIKIN by
Edition: M-12-18 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441439.

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4.
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Rise of Neuromarketing & Consumer Neuroscience Shirsekar, Chinmay by
Edition: M-14-53 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-MAR/2014-2016/4441920.

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5.
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Ethical Challenges in Neuromarketing : A Research Agenda by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 3/ 55510112JA3.

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