MODULE I : INTRODUCTORY
Economic Principles in Decision-making
Concepts and Scientific Method of Economic Thinking
Micro and Macroeconomics
Market and Competition
Demands
Elasticity of Demand
Supply Analysis
Price Equilibrium in a Perfectly Competitive Market
Consumer Surplus, Producer Surplus and Market Efficiency
Production Function
The Costs of Production
Economies and Dis-economies of Scale
MODULE II : FIRMS IN COMPETITIVE MARKETS
Theory of Profit Maximization
Firms Under Perfect Competition
Monopoly
The Analytics of Price Discrimination
MODULE III : OLIGOPOLY
Oligopoly
Monopolistic Competition
The Theory of Consumer Choice

This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning.

The book offers exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching and writing experience of the author in India and abroad.