The Big Connect: Politics In The Age Of Social Media by the renowned indian journalist Shaili Chopra is an attempt to throw light on the increasing use of social media platforms to discuss politics.

According to the author, political parties are utilising social media like Facebook and Twitter to promote their ideologies. Through The Big Connect: Politics In The Age Of Social Media, she points out that election campaigns and propaganda have now been shifted to cyberspace. By listing out various facts and figures, she says that while such campaigns cannot be directly translated into a vote, the influence of social media cannot be denied.

The book is a result of the author's extensive research on the latest social media trends and patterns. Shaili has also ensured that the book targets the youth of the country, who forms the major proportion of social media users. The book can be regarded as an unbiased account and analysis, of the influence of social networking in Indian politics. The comparative study of Obama's election campaign of 2008 and 2012 has also been included in the book, making it an authentic account to explain the affiliation between social media and politics. The book was published in 2014 by Random House India, and is available as paperback.

Key Features:

The book was widely discussed by both media and public alike, hugely owing to its impartial analytical pattern.
A large number of facts and figures are also included in the book to prove the author's point.