IES Management College And Research Centre

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1.
HIDDEN IN PLAIN SIGHT:HOW RTO FIND AND EXECUTE YOUR COMPANYS NEXT BIG GROWTH STRATEGY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.4063 / JOA / 6973.

2.
"CHEAP:THE REAL COST OF GLOBAL TREND FOR BARGAINS, DISCOUNT AND CONSUMER CHOICE" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / BOS / 7977.

3.
CREATING PASSION BRANDS:GETTING TO THE HEART OF BRANDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / DAY / 8235.

4.
CONSUMER PREFERENCES FOR DENIM JEANSWEAR MR. PRATIK DIGHE by
Edition: PG-11-070 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 1165/PG/MAR.

5.
No cover image available
CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA1.

6.
THE INNOVATOR'S METHOD: BRINGING THE LEAN START-UP INTO YOUR ORGANIZATION NATHAN R. FURR, JEFFREY H. DYER by
Publication details: BOSTON HARVARD BUSINESS SCHOOL PRESS 2014
Availability: Items available for loan: Main Library (1)Collection, call number: INNOVATION 658.4063/ FUR/DYE/ 23729.

7.
Customer intelligence: from data to dialogue Sean Kelly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley And Sons 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: CONSUMER B 658.834/ KEL/11128764.

8.
No cover image available
The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2.

9.
The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5.

10.
Hooked : how to build habit-forming product Nir Eyal with Ryan Hoover. by
Publication details: New York Portfolio Penguin 2014
Availability: Not available: Main Library: Checked out (1).

11.
No cover image available
A Study of Consumer Behavior Towards Organic Food and the Moderating Effects of Health Consciousness by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 5557805JA3.

12.
No cover image available
The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA7.

13.
A study of analysing the impact of social media on customer preferences in hospitality industry by
Edition: PG-16-3 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1233/PG-Mar/2016-2018/6661233.

14.
Amul India Ltd Analyzing Consumer Preferences & Market Potential of Amul Diced Cheese by
Edition: M-16-31 2016-2018
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1278/MMS-Mar/2016-2018/6661278.

15.
No cover image available
Factors contributing to brand positioning of smartphones among college students in chennai: A study. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA4.

16.
No cover image available
A Study of Factors Affecting Customer Shopping Behavior. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 1/ 5558686ja3.

17.
A study of changing consumer transportation preferences towards online CAB aggregator's in Mumbai by
Edition: M-16-59
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Mar/16-18/4442468.

18.
A study on awareness, preferences and buying patterns of health insurance by
Edition: PM-16-10
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PM/16-18/4442546.

19.
A study on impact of social media on consumer preferences for fashion apparels by
Edition: PG-16-78
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442396.

20.
A study of consumer preference of Samsung V/s other brands in consumer durable with respect to after sale service by
Edition: PG-16-20
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 43191
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442376.

21.
No cover image available
Purchasing Criteria for Apparels among Indian Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 1/ 5559912JA4.

22.
A study of doctors preferences of nutritional supplement during pregnancy by
Edition: PM-17-9
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

23.
Analysis of Over The Top services and consumer preferences in India by
Edition: M-17- 29
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: No items available.

24.
A study of doctors preferences of nutritional supplement during pregnancy by
Edition: PM-17-9
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re PM/17-19/4442732.

25.
Analysis of Over The Top services and consumer preferences in India by
Edition: M-17- 29
Material type: Mixed materialsMixed materials
Publication details: Mumbai ; IES Management College and Research Centre ; Apr-19
Availability: Items available for loan: Main Library (1)Collection, call number: Project re MMS-Mar/17-19/4442798.

26.
No cover image available
Cosmetic Products: Buying Behavior Among Married and Unmarried Women. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N MARKETING MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510923JA1.

27.
No cover image available
Stated Preferences for Firm’s Characteristics and Asset Allocation Decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 4/ 55511087JA1.

28.
No cover image available
Factors Influencing Customer Preference Towards Banks by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BANK MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55511068JA4.

29.
No cover image available
A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand. by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA4.

30.
Study on the preferences of consumer among prescription and OTC products in Dermatology. by
Edition: PM-18-14
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Pharma PM/18-20/4442963.

31.
A study on consumer preferences and buying behavior with respect to hand sanitizers by
Edition: M-19-56
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443148.

32.
A study on shifting preferences and factors influencing eye beauty product purchase due to covid-19 by
Edition: PG-19-118
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443101.

33.
A study on customers preferences with reference to OTT platforms by
Edition: PG-19-134
Material type: Text Text
Publication details: Mumbai IES's Management College and Research Centre 2021
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/19-21/4443128.

34.
A COMPARATIVE STUDY OF CONSUMER PREFERENCES OF TOP OTT PLATFORMS VS AMAZON PRIME SERVICES. by
Edition: M-19-27
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing MMS-Mar/19-21/4443508.

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