IES Management College And Research Centre

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A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA1.

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2.
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Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 7/ 55510719JA5.

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The study of marketing strategies for FMCG food category private label brands of future consumer ltd. by
Edition: PG-17-72
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1459/PG-Mar/17-19/6661459.

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