IES Management College And Research Centre

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Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1.

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The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2.

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