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	1.	No cover image available ROLE OF MUSIC ON PERCEIVED PRICE IN RETAIL STORES by R.K. SRIVASTAVA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 3/555758JA2. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available MILK PREFERENCES OF CONSUMERS AND EFFECT OF THE MARKETING MIX ON CONSUMERS' PURCHASE DECISION OF DAIRY PRODUCTS by NAHID MOHAMMED TAWFIK FAWI, MOHAMED OSMAN MOHAMED ABDALLA Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: VOL.43, NO. 2/555478JA6. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available BRAND PERSONALITY : ANTECEDENTS AND CONSEQUENCES by AMINA MERABET, ABDERREZAK BENHABIB Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 42,NO. 10/555474JA2. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available ATTRIBUTING CONVERSIONS IN A MULTICHANNEL ONLINE MARKETING ENVIRONMENT: AN EMPIRICAL MODEL AND A FELD EXPERIMENT LI, HONGSHUANG (ALICE) by LI, HONGSHUANG (ALICE) : KANNAN, P.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014 Availability: No items available. Log in to add tags Add to cart (remove)
	5.	No cover image available CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by NANDI, RAVI: BOKELMANN: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 5/5552474JA1. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D. by GADHAVI, DHARMESH D.: SHUKLA, YUPAL S.: PATEL, JAYESH D Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA4. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available BRAND CREDIBILITY AND PURCHASE INTENTION AMONG USERS OF SHOPPING AND CONVENIENCE GOODS: THE MODERATING ROLE OF BRAND INVOLVEMENT ALEX, JOJI N. by ALEX, JOJI N.: THOMAS, JITHIN Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA2. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available CONSUMER PREFERENCES AND INFLUENCING FACTORS FOR PURCHASE PLACES OF ORGANIC FOOD PRODUCTS: EMPIRICAL EVIDENCE FROM SOUTH INDIA NANDI, RAVI by NANDI, RAVI: BOKELMANN, WOLFGANG: GOWDRU, NITHYA VISHWANATH: DIAS, GUSTAVO Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MAY 2014 Availability: No items available. Log in to add tags Add to cart (remove)
	9.	No cover image available CHALLENGING THE FEMALE STEREOTYPES IN INDIAN TELEVISION ADVERTISEMENTS: THE WOMEN CONSUMERS' PERSPECTIVES RAYCHAUDHURI, P.S. by RAYCHAUDHURI, P.S Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) MAY 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 5/5552474JA3. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available PERSUADING EFFECT OF STORE AESTHETICS ON SHOPPERS' PURCHASE INTENTIONS : THE GENDER DIFFERENCE MISHRA, PALLABI by MISHRA, PALLABI Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014 In: Indian Journal of Marketing Vol 44 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA4. Place hold Log in to add tags Add to cart (remove)
	11.	A Guide To Public Buying by Bhardwaj, M.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2004 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.7 /BHA/11124503. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available Anteedents of Green Purchase Behaviour: An Examination of Moderating Role of Green Wash Fear by Rejikumar,G Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/5555875JA6. Place hold Log in to add tags Add to cart (remove)
	13.	Purchase Managment by Jhamb, L C Series: ; 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune Everest Publishing House 2010 Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 658.7/Jha. Log in to add tags Add to cart (remove)
	14.	Purchase Managment by Jhamb, L C Series: ; 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune Everest Publishing House 2010 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.7/Jha. Place hold Log in to add tags Add to cart (remove)
	15.	Purchase Managment by Jhamb, L C Series: ; 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune Everest Publishing House 2010 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.7/Jha. Place hold Log in to add tags Add to cart (remove)
	16.	Purchase Managment by Jhamb, L C Series: ; 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune Everest Publishing House 2010 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.7/Jha. Place hold Log in to add tags Add to cart (remove)
	17.	Purchase Managment by Jhamb, L C Series: ; 12 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Pune Everest Publishing House 2010 Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.7/Jha. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available Group Marketing: Theory, Mechanisms, and Dynamics. by Harmeling, C. M Palmatier, R. W Fang, E Wang, Dainween Material type: Text; Format: print ; Literary form: Not fiction In: FRAZIER GARY L. JOURNAL OF MARKETING Online resources: Volume 81, Number 4, July 2017 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 4\ 5557628JA1. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available Investigating the Nexus of Corporate Social Responsibility and Brand Equity : A Systematic Review by Singh, Anupam Verma, Priyanka Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI PRABANDHAN Availability: Items available for loan: Main Library (1)Collection, call number: Vol 10, No 2/ 5556894JA1. Place hold Log in to add tags Add to cart (remove)
	20.	No cover image available Investigating the empirical relationship between service quality, trust, satisfaction, and Intention of Customers Purchasing Life Insurance Products by Panigrahi,Shrikant Krupasindhu Azizan, Noor Azlinna Khan, Muhammad Waris Ali Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA2. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available Role of conviction in the impact of electronic word of mouth on purchase intention for financial products and services by Prasad, Shantanu Sen, Subhasis Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 1/ 5558313JA3. Place hold Log in to add tags Add to cart (remove)
	22.	No cover image available WOCKHARDT Ltd TITLE -1) : To study the current perception of Doctor’s about Low Dose Sustained release combination of (Nortriptyline and Pregabalin )in the treatment of Neuropathic pain. Market Research was conducted through Questionnaire . Area covered : Mumbai Speciality : GP,CP,ORTHO.NEUROLOGISTS Sample Size : 136. Research Methodology : SPSS Tiltle : 2) To understand the real time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories Area covered : Seawood,Kharghar,Belapur Sample size : 50 Chemists . Survey was conducted throgh survey monkey link . by Ansurkar, Deepti Edition: PM-16-3 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1331/PM/2016-2018/6661331. Log in to add tags Add to cart (remove)
	23.	No cover image available WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.) by Swamini, Bhogale Edition: PM-16-5 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1333/PM/2016-2018/6661333. Log in to add tags Add to cart (remove)
	24.	No cover image available Wockhardt Ltd. Market Research Project Title 1: To determine key motivation and barriers which are resisting the doctors to prescribe Winofit caps & Winofit Gold Project Title 2: Understanding the real time role of pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. by Shah, Najibuddin Chesti Edition: PM-16-24 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer Pro Sum-1352/PM/2016-2018/6661352. Log in to add tags Add to cart (remove)
	25.	No cover image available Brand Bundling as a New Product Introduction Strategy : A Conceptual Framework by Sweta Singh Rao, K. S. Venugopal Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA3. Place hold Log in to add tags Add to cart (remove)
	26.	No cover image available Determinants of Frozen Food Purchase Intentions : Insights from a Developing Country by Saleem, Muhammad Abid Wasaya, Allah Zahra, Sadaf Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 47, No 7/ 5557508JA4. Place hold Log in to add tags Add to cart (remove)
	27.	No cover image available The Pleasure and the Guilt - Impulse Purchase and Post Purchase Regret : A Study of Young Indian Consumers by Jain, Kokil Gautam, Shalini Pasricha, Diksha Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA4. Place hold Log in to add tags Add to cart (remove)
	28.	No cover image available A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model by Pangriya, Ruchita Kumar, M. Rupesh Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 5/ 5558777JA1. Place hold Log in to add tags Add to cart (remove)
	29.	No cover image available Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study by Sarkar, Dev Narayan Kundu, Kaushik Chaudhuri, Himadri Roy Material type: Text; Format: print ; Literary form: Not fiction In: Chand,Vijaya Sherry Vikalpa Vol . 41 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 4/ 5555877JA2. Place hold Log in to add tags Add to cart (remove)
	30.	No cover image available eWOM: Extant Research Review and Future Research Avenues by Mishra, Anubhav Satish, S M Material type: Text; Format: print ; Literary form: Not fiction In: Chand,Vijaya Sherry Vikalpa Vol . 41 Availability: Items available for loan: Main Library (1)Collection, call number: Vol 41, Issue 3/ 5556425JA3. Place hold Log in to add tags Add to cart (remove)
	31.	No cover image available To study the impact on purchase intension of customers towards residential property in Mumbai and Navi Mumbai by Bharat Mehra Edition: PG-16-54 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance PG-Mar/16-18/4442384. Place hold Log in to add tags Add to cart (remove)
	32.	No cover image available To study the feasibility of consolidation of purchase of indirect material at PEL Digwal Plant by Parth Gijare Edition: M-16-16 Material type: Text Publication details: Mumbai IES Management College and Research Centre 43191 Availability: Items available for loan: Main Library (1)Collection, call number: Project Report -Finance MMS-Ope/16-18/4442519. Place hold Log in to add tags Add to cart (remove)
	33.	No cover image available Analysis of Health Drinks : What is Satisfying Consumer's Thirst ? by Shikha Bhagat Shilpa Sarvani Ravi Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 9/ 5559443JA3. Place hold Log in to add tags Add to cart (remove)
	34.	No cover image available What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements by Johnson, Johney Thomas,Tijo Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 8/ 5559286JA2. Place hold Log in to add tags Add to cart (remove)
	35.	No cover image available Impact of Celebrity Endorsed Advertisements on Rural Consumers' Purchase Intention Towards Mobile SIM Cards : A Study Conducted in West Bengal by Chakraborty, Debarun Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 10/ 5559576JA4. Place hold Log in to add tags Add to cart (remove)
	36.	No cover image available The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention by Hashim, Nor Hazlina Normalini Sajali, Norhazlina Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 5/ 5559630JA4. Place hold Log in to add tags Add to cart (remove)
	37.	No cover image available Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention by Singh, Ramendra Pratap Banerjee, Neelotpaul Material type: Text; Format: print ; Literary form: Not fiction In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 19, No 6 5559802JA14. Place hold Log in to add tags Add to cart (remove)
	38.	No cover image available Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions by Nagar, Kamal Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA1. Place hold Log in to add tags Add to cart (remove)
	39.	No cover image available Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling by Singh, Priyanka Singh, Maninder Material type: Text; Format: print ; Literary form: Not fiction In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW Availability: Items available for loan: Main Library (1)Collection, call number: Vol 7, No 1/ 5559095JA6. Place hold Log in to add tags Add to cart (remove)
	40.	No cover image available Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace by Sharma, Yukti Nasreen, Reshma Kumar, Amit Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA1. Place hold Log in to add tags Add to cart (remove)

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