IES Management College And Research Centre

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1.
The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad I UP Publication March 2016
In: MURTHY, E N BRAND MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5.

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Transformational Leaders in Action: Theory Has Been There, But What About Practice? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: MURTHY, E N BUSINESS STRATEGY
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558681JA3.

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