IES Management College And Research Centre

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1.
Services marketing K. Rama Mohana Rao by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education Services Pvt. Ltd 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / MOH / 3984.

2.
SEVICES MARKETING: by
Edition: EIGHTH IND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BIT / 4154.

3.
SERVICES MARKETING THE INDIAN EXPERIENCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2004
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / INS / 4504.

4.
SERVICES MARKETING ICFAI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/ICF/4505.

5.
TEXTBOOK OF MARKETING OF SERVICES:THE INDIAN EXPERIENCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2005
Availability: Items available for loan: Library Annexe (2)Collection, call number: 658.8(SER) / CHO / 5278, ... Main Library (1)Collection, call number: 658.8(SER)/ CHO / 15063.

6.
CASES IN SERVICES MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI THE INSTITUTE OF CHARTERD FINANCIAL ANLYST OF INDIA 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.8/ICF/7733.

7.
INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / AND / 8103.

8.
SERVICES MARKETING ISSUES AND CASES LAHIRI, KEKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: ICFAI(CUP /SH ) 658.8/LAH/8172.

9.
SERVICES MARKETING: TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ VER/ 8880.

10.
SERVICE MARKETING ISSUES AND CASES LAHIRI, KEKA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/LAH/9111.

11.
"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 /RAO/GAD /9121.

12.
STRATEGIC SERVICE MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI WISDOM PUBLICATIONS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ CHA / 9383.

13.
SERVICE MANAGEMENT AND MARKETING CUSTOMER MANAGEMENT IN SERVICE COMPETITION by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / CHR / 10375.

14.
MARKETING OF SERVICES: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ E.G / 11668.

15.
SERVICES MARKETING: CONCEPTS, PLANNING AND IMPLEMENTATION BHATTACHARJEE, C by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI EXCEL BOOKS 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (3)Collection, call number: 658.8 / BHA / 6044, ... Main Library (3)Collection, call number: 658.8(SER) / BHA / 7312, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / BHA / 11705. Main Library: Staff Collection (1)Collection, call number: Text Book 658.8( SER) / BHA / 7313.

16.
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY" by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI PEARSON EDUCATION ASIA 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8(SER)/ LOV/WIR/ 11710. Main Library (2)Collection, call number: 658.8(SER)/ LOV/WIR/ 11711, ...

17.
SERVICES MARKETING INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: Library Annexe -2 (6th Floor) (4)Collection, call number: 658.8(SER)/ ZEI/BIT/ 11719, ... Main Library (1)Collection, call number: 658.8(SER)/ ZEI/BIT/ 11723.

18.
SERVICES MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: JAIPUR OXFORD BOOK COMPANY 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / DAN / 11795.

19.
SERVICES MARKETING:THE INDIAN CONTEXT by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PHI LEARNING PRIVATE LIMITED 2008
Availability: Items available for loan: Main Library (2)Collection, call number: 658.8(SER) / SRI / 12558, ...

20.
SERVICES MARKETING by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON DORLING KINDERLEY INDIA PVT LTD 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8 / LOV / 15388.

21.
SERVICES MARKETING by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON DORLING KINDERLEY INDIA PVT LTD 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER) / LOV/WIR / 15389.

22.
SERVICES MARKETING by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DELHI PEARSON DORLING KINDERLEY INDIA PVT LTD 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / LOV / 15390.

23.
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 5
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (4)Collection, call number: Text Book 658 (SER)/ ZEI/ BIT/ 15768, ... Main Library (3)Collection, call number: Text Book 658.89 (SER)/ ZEI/BIT/ 15769, ...

24.
SERVICE MARKETING : VOL-1 TO 4 by
Publication details: LONDON SAGE PUBLICATION INDIA PVT LTD 2010
Availability: Items available for reference: Main Library: Not For Loan (4)Collection, call number: REF 658.8/Bar/16098, ...

25.
SERVICES MANAGEMENT AND MARKETING by
Publication details: JAIPUR OXFORD BOOK COMPANY 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ BHA/BHA/ 16511.

26.
SERVICES MARKETING by
Publication details: NEW DELHI CENTRUM PRESS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8(SER)/ BAH/ 16605.

27.
LEGENDS IN MARKETING - VOL. 7 MARKETING OF SERVICES AN RETAILING AND HEALTHCARE by
Publication details: NEW DELHI SAGE PUBLICATIONS INDIA PVT. LTD. 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.8/ MAL/SHE/ 16595.

28.
MARKETING OF SERVICES: TEXT AND CASES by
Publication details: NEW DELHI INTERNATIONAL BOOK HOUSE PVT. LTD. 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8(SER)/ GUP/ 16738.

29.
SERVICES MARKETING by
Edition: 7
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8(SER)/ JHA/ 17008.

30.
SERVICES MARKETING: AN INDIAN PERSPECTIVES: TEXT AND CASES by
Publication details: DELHI WISDOM PUBLUCATIONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ DHU/ 17294.

31.
SERVICES MARKETING: TEXT AND READINGS by
Publication details: NEW DELHI EXCEL BOOKS 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/ SHA/ 18386.

32.
Services Marketing Text & Readings Shanker, Ravi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2013
Availability: Items available for loan: Library Annexe (8)Collection, call number: 658.8/SHA/11124584, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8/SHA/11128824. Library Annexe: Not for loan (1)Collection, call number: 658.8/SHA/11124583.

33.
Services Marketing Concepts, planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2010
Availability: Items available for loan: Library Annexe (7)Collection, call number: 658.8(SER)/ BHA/ 24677/BHA/11124677, ...

34.
Marketing Services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jaico Publishing House 2005
Availability: Items available for loan: Library Annexe (6)Collection, call number: 658.8(SER)/VED/11127828, ... Items available for reference: Library Annexe: Not for loan (1)Collection, call number: 658.8(SER)/VED/11127827.

35.
Services Marketing people technology strategy LOVELOCK, CHRISTOPHER by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2010
Availability: Not available: Library Annexe: In transit (1).

36.
Services Marketing A Multi-Dimensional Approach Rao, Pramod by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI university Press 2007
Availability: Items available for loan: Library Annexe (3)Collection, call number: 658.8(SER)/RAO/GAD/28599, ... Items available for reference: Library Annexe: Not For Loan (1)Collection, call number: 658.8(SER)/RAO/GAD/28598.

37.
Achieving competitive superiority through service excellence and customer centric technologies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai K. J. Somaiya Institute of Management Studies and Research 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: RM-280.

38.
Marketing of Services Gupta, S.L. an Indian Perspectives by
Publication details: Delhi Wisdom Publications 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(SER)/Gup/Rat/31463.

39.
Services marketing: integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2013
Availability: Items available for loan: Main Library (6)Collection, call number: 658.8 (SER)/Zei/Bit//30831, ...

40.
Services marketing : "People, technology and strategy" Lovelock, Christopher by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education in South Asia 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 (SER)/LOV/WIR/30901.

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