IES Management College And Research Centre

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1.
SOCIAL MEDIA MARKETING SUCCESS & FAILURES by
Edition: 2009-2011 M-09-16
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-731/MAR/MMS/444731.

2.
EMERGING TRENDS IN SOCIAL MEDIA MARKETING by
Edition: 2009-2011 M-09-23
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PR-733/MAR/MMS/444733.

3.
WORKING THE CROWD by
Publication details: NEW DELHI VIVA BOOKS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.8/ BRO/ 17353.

4.
FOLLOW ME! CREATING A PERSONAL BRAND WITH TWITTER GRATTON, SARAH-JAYNE by
Publication details: U.S.A. JOHN WILEY & SONS 2012
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 302.2/ GRA/ 19376.

5.
No cover image available
CONTEMPORARY MARKETING OR TEMPORARY MARKETING?: AN ANALYSIS OF PRESENT DAY "RELATIONSHIP MARKETING" OF INDIAN ORGANIZATIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 43, NO.1/555477JA4.

6.
THE SOCIAL MEDIA HANDBOOK by
Publication details: NEW DELHI PIFEIFFER AN IMPRINT OF WILY INDIA LTD 2012
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 302.23.

7.
STUDY ON GROWTH OF SOCIAL MEDIA AND IMPACT ON MASSES MS. HEMISHA RAIGAGA by
Edition: MM-11-12 2011-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: IES MANAGEMENT COLLEGE AND RESEARCH CENTRE
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMM/2011-2014/4441278.

8.
THE IMPACT EQUATION: ARE YOU MAKING THINGS HAPPEN OR JUST MAKING NOISE? CHRIS BROGAN AND JULIEN SMITH by
Publication details: LONDON PORTFOLIO PENGUIN 2012
Availability: Items available for loan: Main Library (1)Collection, call number: RETAIL MAN 658.872/ BRO/SMI/ 22859.

9.
3O DAYS TO SOCIAL MEDIA SUCCESS THE 30 DAYS TO MAKING THE MOST OF TWITTER, BLOGGING, LINKDIN, AND FACEBOOK by
Publication details: NEW DELHI VIKAS PUBLISHING HOUS 2011
Availability: Items available for loan: Main Library (1)Collection, call number: MARKETING 658.8 (E-MAR)/ MAR/ 22893.

10.
SOCIAL MEDIA AND OFF LINE MARKETING FOR THE CREATION OF BRAND "AARYAN" SETHI, RADHIKA by
Edition: PG-12-047 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441375.

11.
EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL ON BUSINESSES SUTRADHAR, MANISHA by
Edition: PG-12-111 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441404.

12.
THE USE OF SOCIAL MEDIA IN RECRUITMENT PATEL, BHAKKTE by
Edition: PG-12-036 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/HR/2012-2014/4441419.

13.
SOCIAL MEDIA MARKETING MHATRE, JUI by
Edition: M-12-33 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441446.

14.
UNDERSTANDING SOCIAL MEDIA MARKETING SURYANWANSHI, ABHAY by
Edition: M-12-59 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS/MAR/2012-2014/4441454.

15.
THE BIG CONNECT: POLITICS IN THE AGE OF SOCIAL MEDIA SALINI CHOPRA by
Publication details: NOIDA RANDOM HOUSE PUBLISHERS INDIA PRIVATE LIMITED 2014
Availability: Items available for loan: Main Library (1)Collection, call number: SOCIOLOGY (CUP /SH ) 320/ CHO/ 22959.

16.
SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES by
Edition: 2nd
Publication details: NEW DELHI WILEY INDIA 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8(EM)/ZIM/NG/ 22941.

17.
No cover image available
LISTENING IN ON SOCIAL MEDIA: A JOINT MODEL OF SENTIMENT AND VENUE FORMAT CHOICE SCHWEIDEL, DAVID A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION AUGUST 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 4/5552899JA1.

18.
No cover image available
AN EMPIRICAL STUDY ON POLITICAL COMMUNICATION IN THE DIGITAL AGE SANTEKELLUR, VADIRAJ JAGANNATHARAO: HOSAMANI A.P.: SINGH, ANAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI MRS. SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., FEBRUARY 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 2/5552138JA3.

19.
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR LABDE, PRASHANT by
Edition: MI-12-009 MIM - 2012-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2012-2015/4441545.

20.
ROLE OF SOCIAL MEDIA IN D4 YADAV, AMIT by
Edition: MI-14-025 MIM - 2012-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE JUNE 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MIM/2012-2015/4441558.

21.
A Study on the Effectiveness of social media with special reference to small business i Mumbai Subudh, Shalini by
Edition: PG-13-119 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-Mar/2013-2015/4441724.

22.
Leveraging on social media marketing Kohojkar, Nishant by
Edition: M-13-24 2013-2015
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2015
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-Mar/2013-2015/4441746.

23.
You are the key: unlocking doors through social selling Apurva Chamaria and Gaurav Kakkar by
Publication details: New Delhi Bloomsbury India; 2016
Availability: Items available for loan: Main Library (1)Collection, call number: E-marketin 658.8(E-Marr)/ Cha/Kak/ 31873.

24.
Youtility : why smart marketing is about help not hype Jay Baer by
Publication details: New York Portfolio/Penguin, 2013
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 (E-mar)/ Bae/ 31888.

25.
A Study Investigating the Impact of Social Media Marketing on Online Shopping with Respect to Apparels. Shah, Malav by
Edition: PG-14-49 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG-MAR/2014-2016/4441880.

26.
Role of social media as a part of digital marketing with reference to sports Dogra, Shilpa by
Edition: PG-10-68 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-64/PG-MAR/2010-2012/66664.

27.
Leveraging the social media for bombay dying Marathe, Anushree by
Edition: PG-10-87 2010-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2011
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-74/PG-MAR/2010-2012/66674.

28.
Social media of ICICI bank and website development of SPICE mobile Gandhi, Esha by
Edition: PG-11-10 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-252/PG-MAR/2011-2013/666252.

29.
Social media marketing Agawane, Pratik by
Edition: M-11-1 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-312/MMS-MAR/2011-2013/666312.

30.
Social media marketing Nambiar, Roshni by
Edition: M-11-34 2011-2013
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2012
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-320/MMS-MAR/2011-2013/666320.

31.
Benchmarketing BSLI with its competitors in social media Kothari, Nikita by
Edition: PG-12-75 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2013
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-536/PG-MAR/2012-2014/666536.

32.
No cover image available
Social Media for Selection? Validity and Adverse Impact Potential of a Facebook-Based Assessment by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 42, Issue 75556652JA3.

33.
No cover image available
Social Media for Selection? Validity and Adverse Impact Potential of a Facebook-Based Assessment by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: DEBORAH E. RUPP JOURNAL OF MANAGEMENT
Availability: Items available for loan: Main Library (1)Collection, call number: 5556652JA3.

34.
No cover image available
35.
The internet case study book: The stories and statistics behind some of the most successful sites on the web by
Publication details: Germany Taschen 2010
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 006.7072/Fod/Wie/33986.

36.
The indestructible brand: crisis management in the age of social media by
Publication details: New Delhi Sage Publications India Pvt. Ltd., 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/Sha/Kha/34032.

37.
A study on social media marketing and its impact on purchase decision making of youth with respect to electronic devices by
Edition: M-15-2 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442042.

38.
A study on social media and its impact on marketing in India by
Edition: PG-15-100 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442157.

39.
Social media in pharmaceutical industry by
Edition: PM-15-12 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442204.

40.
Social media campaigns of healthcare advertising companies in India by
Edition: PM-15-14 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PM/2015-2017/4442206.

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