IES Management College And Research Centre

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A Research on a Comparative Study of Some Brand Switching Models in Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA2.

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"Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 3/ 5558573JA3.

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