Deteriorating environmental quality is harming the planet, people and profit, which are the key elements of triple bottom line. Today, business organizations have understood the necessity of Green Supply Chain Management (GSCM) for environmental protection and have started practicing it. Integration of Supply Chain Management (SCM) with environment through green procurement, green manufacturing, green design and information system, green packaging, green logistics and distribution and reverse logistics results in the generation of innovation towards sustainability. It also minimizes and eliminates wastage like solid waste, carbon emissions, hazardous chemicals, thus ensuring maximized consumer satisfaction and healthy profits. In this study, an extensive review of literature on GSCM and its relationship with sustainable development has been done and a conceptual model has been proposed among the various components of GSCM and sustainable development. The study would be beneficial not only for companies to achieve sustainable performance but also for the end users to understand the seriousness of their role in implementing recycle, reduce and reuse by increased use of environment-friendly products and supporting those firms that are implementing it religiously. [ABSTRACT FROM AUTHOR]