IES Management College And Research Centre

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1.
VIRAL MARKETING CONCEPTS AND CASES GOPALAN, SWAPNA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8/GOP/9124.

2.
LIFESTYLE SEGMENTATION OF E-MAVENS KUMRA, RAJEEV by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LUCKNOW INDIAN INSTITUTE OF MANAGEMENT JULY 2013
Availability: No items available.

3.
RECOMMEND THIS: DELIVERING DIGITAL EXPERIANCES THAT PEOPLE WANT TO SHARE JASON THIBEAULT AND KIRBY WADSWORTH by
Publication details: NEW DELHI WILEY INDIA PVT. LTD 2014
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MARKETING 658.8/ THI/ KIR/ 23790.

4.
Viral loop: from facebook to twitter how todays smartest businesses grow themselves by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Hyperion 2009
Availability: Items available for loan: Library Annexe (1)Collection, call number: SOCIOLOGY (CUP /SH ) 303.4833/ PEN/ 27587.

5.
A study of the key success factors for a good viral marketing campaign and how companies are using it. Naik, Bhakti by
Edition: M-14-29 2014-2016
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: MMS-MAR/2014-2016/4441958.

6.
Influence of viral marketing on the employment of facebook by select apparel brands by
Edition: PG-15-102 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re PG-Mar/2015-2017/4442158.

7.
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Impact of Viral Advertising on Product Promotion : An Experimental Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 48, No 6/ 5559046JA4.

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