IES Management College And Research Centre

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MATCH-UP ON PHYSICAL ATTRACTIVENESS: EFFECTIVENESS OF CARTOON SPOKES - CHARACTER AND HUMAN SPOKESPERSON MISHRA, ADITYA S. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., APRIL 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL.44, NO. 4/5552347JA4.

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The role of visual metonymy in leadership symbolism: Mapping its dynamics through the Sphinx by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: COLLINSON, DAVID LEADERSHIP
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 4/ 55511091JA5.

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