IES Management College And Research Centre

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1.
BRAND CHILD:REMARKABLE INSIGHTS INTO THE MINDS OF TODAYS GLOBAL KIDS AND THEIR RELATIONSHIPS WITH BRANDS by
Edition: SOUTH ASIA
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.834 / LIN / 8488.

2.
MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.834 / DAV / 10168.

3.
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CONSUMER WELL-BEING: EFFECTS OF SUBGOAL FAILURES AND GOAL IMPORTANCE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION MARCH 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 78, NO. 2/5552420JA8.

4.
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Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA8.

5.
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Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: JOURNAL/MAR/ 55514167JA2.

6.
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Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Marketing.

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