IES Management College And Research Centre

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1.
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EFFECT OF SALESPEOPLE'S ACQUISITION - RETENTION TRADE-OFF ON PERFORMANCE CARTER, ROBERT E.: HENDERSON, CONOR M.: ARRONIZ, INIGO: PALMATIER, ROBERT W. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON SAGE PUBLICATIONS JUNE 2014
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 34, NO. 2/5552417JA1.

2.
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How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 2\ 5557519JA7.

3.
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA1.

4.
A study on customer acquisitions especially in captive locations and HNIs by
Edition: M-17-43
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1427/MMS-Fin/17-19/6661427.

5.
Customer acquisition and retention by using inbound marketing by
Edition: PG-17-80
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1463/PG-Mar/17-19/6661463.

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