IES Management College And Research Centre

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1.
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Summarizing Factors of Customer Experience and Building a Structural Model Using Total Interpretive Structural Modelling Technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 3/5556131JA14.

2.
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Structuring Technology Applications for Enhanced Customer Experience:Evidence from Indian Air Travellers by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 17, No 2/5555875JA7.

3.
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Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 5/ 5557982JA5.

4.
A Study of Customer Experience with The Future of Automotive Retailing (Passenger Vehicles) in India by
Edition: PG-20- 72
Material type: Text Text
Publication details: Mumbai IES Management College and Research Centre Apr-22
Availability: Items available for loan: Main Library (1)Collection, call number: Project Report-Marketing PG-Mar/20-22/4443602.

5.
AI in Marketing: Literature Review on Focus Areas and Issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group January 2023
In: Prakash A., Antony K. Bijoy The effect of shopbots on consumer purchase behaviour in digital market, Bengaluru, India
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513885JA2.

6.
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