IES Management College And Research Centre

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1.
MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: GREAT BRITAIN DORLING KINDERSLEY INDIA PEARSON EDUCATION IN SOUTH ASIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BEN / 5418.

2.
MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: TENNESSEE PEARSON POWER DORLING KINDERLEY INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8 / BEN / 6233.

3.
MARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8072 / BEN / 6240.

4.
MARKETING MATRICS: THE DEFINATIVE GUIDE TO MEASURING THE MARKET by
Publication details: 2 PEARSON EDUCATION 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: Text Book 658.8/ FAR/ 16932. Main Library (1)Collection, call number: Text Book 658.8/ FAR/ 16933. Items available for reference: Main Library: Not For Loan (1)Collection, call number: Text Book 658.8/ FAR/ 16831.

5.
MARKETING METRICS THE DEFINITIVE GUIDE TO MEASURING MARKETING PERFORMANCE FARRIS, PAUL W. by
Edition: 2
Publication details: NEW DELHI PEARSON EDUCATION IN SOUTH ASIA 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (1)Collection, call number: 658.8/ FAR/ 19632.

6.
Marketing Metrics: The Manager's Guide Measuring Marketing Performance by
Edition: 3
Publication details: Noida, U.P. Pearson India Education Services Pvt. Ltd., 2016
Availability: Items available for loan: Main Library (4)Collection, call number: 658.8/Ben/Far/34043, ... Items available for reference: Main Library: Not For Loan (1)Collection, call number: 658.8/Ben/Far/34040.

7.
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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: FRAZIER GARY L. JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 81, No 3/ 5557312JA1.

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