IES Management College And Research Centre

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1.
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Navigating from programme loyalty to company loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: RAVI aNSHUMAN V. IIMB Management Review
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 30, Issue 3/ 5559713JA1.

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2.
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A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 8, No 1/ 55510300JA5.

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3.
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The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 9/ 55511026JA3.

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4.
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A Model of Customer Loyalty: An Empirical Study of Indian Retail Banking Customer by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: BANIK, ARINDAM GLOBAL BUSINESS REVIEW
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 20, No 5/ 55511230JA0.

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5.
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A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: Business perspectives and research
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 11, No 1/ 55513578JA6.

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6.
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Effect of Customer Loyalty Programmes on Consumer Emotional Loyalty in Emerging Grocery Retail Market: An Empirical Analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Publishing India Group March 2023
In: International Journal on Customer Relations
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: INT/JOU/MAR/55513751JA3.

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