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	1.	BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE by MAHASHABDE K E;VARMA ANIL Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD ICFAI BOOKS 2009 Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 657.827 /MAH/VAR/ 12893. Place hold Log in to add tags Add to cart (remove)
	2.	Repositioning : marketing in an era of competition, change and crisis Jack Trout and Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New Delhi Tata McGraw Hill Education Private Ltd. 2010 Availability: Items available for loan: Main Library (1)Collection, call number: ADVERTISIN 659.1/ Tro/Riv/ 15501. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available SMALL STORIES, POSITIONING, AND THE DISCURSIVE CONSTRUCTION OF LEADER IDENTITY IN BUSINESS MEETINGS CLIFTON, JONATHAN by CLIFTON, JONATHAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: LONDON SAGE PUBLICATIONS FEBRUARY 2014 In: Collinson, David Leadership-Vol 10 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 10, NO. 1/5552422JA6. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available BRAND POSITIONING OF GREEN CARS: A CORRESPONDENCE ANALYSIS APPROACH MOHANRAJ, PRASANNA, M. by MOHANRAJ, PRASANNA M: SIDDIQUE, SAMEEN MOHAMMED: RAMESH, NIRANJAN Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS ( A DIVISION OF ICFAI) SEPTEMBER 2014 Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 3/5553066JA1. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available ETHICAL VALUE POSITIONING OF MANAGEMENT STUDENTS MURTHY, VENKATESHA by MURTHY, VENKATESHA: BHATTACHARYA, SONALI Material type: Text; Format: print ; Literary form: Not fiction Publication details: NEW DELHI PRINT PUBLICATIONS PVT. LTD., OCTOBER 2015 In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITY Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 56, NO. 3/5555162JA6. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Re-positioning of CG appliances (Gas Stoves) Khan, Mudassar by Khan, Mudassar Edition: M-10-24 2010-2012 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2011 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-88/MMS-MAR/2010-2012/66688. Log in to add tags Add to cart (remove)
	7.	No cover image available Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls Lakhani, Manali by Lakhani, Manali Edition: PG-13-31 2013-2015 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2014 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: SUM-662/PG-MAR/2013-2015/666662. Log in to add tags Add to cart (remove)
	8.	No cover image available Strategically planning the brand positioning and marketing activities of a unique social start up by Shah, Amit Edition: PG-15-49 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1037/PG-Mar/2015-2017/6661037. Log in to add tags Add to cart (remove)
	9.	No cover image available Positioning of Bisleri carbonated soft drinks (CSD) in Mumbai for Bisleri International Pvt. Ltd., by Kotkar, Aditya Edition: M-15-34 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1079/MMS-Mar/2015-2017/6661079. Log in to add tags Add to cart (remove)
	10.	No cover image available A study on customer satisfaction towards services provided by Karda Construction Ltd., by Kukreja, Soniya Edition: M-15-35 2015-2017 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2016 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1080/MMS-Mar/2015-2017/6661080. Log in to add tags Add to cart (remove)
	11.	No cover image available Himalaya Herbals (Personal Care Segment) Project Title: 1. Category Development of Himalaya in SAMT Stores 2. Study Awareness and Positioning of Himalaya Men’s Face Wash through Research Objectives: 1. Finding the gap of communication between Outlet and Company 2. SAMT Category growth and Sales track 3. To ensure that each & every Product Line is present on that focused SAMT Store. 4. Identifying Branding spaces or develop a Window Concept in those focused SAMT Stores. (Where we can acquire a Full sized window or do fixed visibility which can display every line of Himalaya product visible.) 5. Conduct Primary Research ( Questionnaire ) and Secondary Research for Himalaya Men’s Face Wash by Mayekar, Ninad Edition: M-16-32 2016-2018 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai IES's Management College and Research Centre April 2017 Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1279/MMS-Mar/2016-2018/6661279. Log in to add tags Add to cart (remove)
	12.	No cover image available Is there leadership in a fluid world? Exploring the ongoing production of direction in organizing by Crevani, Lucia Material type: Text; Format: print ; Literary form: Not fiction In: COLLINSON, DAVID LEADERSHIP Availability: Items available for loan: Main Library (1)Collection, call number: Vol 14, No 1 / 5558640JA5JA5. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available Can Starbucks Sustain Its High Prices in China? by Purkayastha, Debapratim Benudhar Sahu Seshaiah, S V Tripathy,Trilochan Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N CASE FOLIO Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 1/ 5558567JA1. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available An Exploratory Study of Positioning of Cement Brands in Rajasthan by Shyam Prasad,,S Rathore, Vishwajeet Singh Kathawala, Aslam Ahmed Material type: Text; Format: print ; Literary form: Not fiction In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING Availability: Items available for loan: Main Library (1)Collection, call number: Vol 49, No 2/ 55510016JA4. Place hold Log in to add tags Add to cart (remove)
	15.	No cover image available A Comparative Study of SAW and TOPSIS Techniques for the Ranking of Performance Indicators in JIT-Based Production Systems. by Tyagi, Mohit Tewari, P. C Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N OPERATIONs MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 18, No 3/ 55510924JA2. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available The power of positioning: How leadership work unfolds in team interactions by Meschitti, Viviana Material type: Text; Format: print ; Literary form: Not fiction In: COLLINSON, DAVID LEADERSHIP Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 5/ 55511129JA7. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available Competitor analysis of pantaloons based on it's brand positioning by Nidhi Kanchan Edition: PG-17-79 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1462/PG-Mar/17-19/6661462. Log in to add tags Add to cart (remove)
	18.	No cover image available Customer insight on new launch: scope, acceptacne & positioning of levosalbutamol 0.5 MG by Piyali Jana Edition: PM-17-5 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1539/PM/17-19/6661539. Log in to add tags Add to cart (remove)
	19.	No cover image available Customer insight on usage expansio and new launch: scope, acceptance and differential positioning of probiotics by Pooja Kukreja Edition: PM-17-9 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai ; 30-06-2018 ; IES Management College and Research Centre Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: Summer pro Sum-1543/PM-17-19/6661543. Log in to add tags Add to cart (remove)

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