Results of search for 'Host-item:("BRAND MANAGEMENT ")' › IES MCRC Information Resource Centre catalog

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	1.	BRAND MANAGEMENT: PRINCIPLES AND PRACTICES by DUTTA, KIRTI Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2012 In: DUTTA, KIRTI BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: 658.827/DUT/ 18320. Place hold Log in to add tags Add to cart (remove)
	2.	No cover image available REBRANDING OF BHARTI AIRTEL LTD.: A CASE OF LOGO CHANGE SINGLA, VIKAS by SINGLA, VIKAS: AGGARWAL, NUPUR Material type: Text; Format: print ; Literary form: Not fiction Publication details: HYDERABAD IUP PUBLICATIONS DECEMBER 2014 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: VOL. XI, NO. 4/5553545CSD1. Place hold Log in to add tags Add to cart (remove)
	3.	No cover image available Consumer attitude towards luxury brands: an empirical study. Preeti Tak and Ashish Paree by Tak, Preeti Pareek, Ashish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol. XII, No.1/ 5555611JA1. Place hold Log in to add tags Add to cart (remove)
	4.	No cover image available The impact of consumer personality traits on luxury brand market: an empirical study on closet consumers. Shweta Kastiya by Kastiya, Shweta Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. / 5555611JA2. Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available Leveraging luxury brands: prevailing trends and research challenges. Henrik Uggla by Uggla, Henrik Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No. 1/ 5555611JA3. Place hold Log in to add tags Add to cart (remove)
	6.	No cover image available Employer branding: the solution to create talented workforce Deepti Verma and Anees Ahma by Verma, Deept Ahmad, Anees Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA4. Place hold Log in to add tags Add to cart (remove)
	7.	No cover image available The role of consumer perceived fit in brand extension acceptability. J Evangeline and V R Rag by Evangeline, S. J Ragel, V. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hydrabad I UP Publication March 2016 In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol XIII No 1 / 5555611JA5. Place hold Log in to add tags Add to cart (remove)
	8.	No cover image available The effect of online brand experience on brand loyalty: A web of emotions. by Cleff, Thomas Walter, Nadin Xie, Jing Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA1. Place hold Log in to add tags Add to cart (remove)
	9.	No cover image available Building a Powerful Entrepreneurial Brand: The Role of Critical Success Factors and Their Impact on Competitive Advantage by Otubanjo, Olutayo Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA2. Place hold Log in to add tags Add to cart (remove)
	10.	No cover image available Servo Lubricants: An Analysis of Brand Attitude by Srivastava, Manish Pegoo, M. K. K Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA3. Place hold Log in to add tags Add to cart (remove)
	11.	No cover image available Factors contributing to brand positioning of smartphones among college students in chennai: A study. by Lakshmi, S Kavida, V Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA4. Place hold Log in to add tags Add to cart (remove)
	12.	No cover image available Nation branding for promoting tourism in the indian context by Bhatia, Pooja Panda, Rasananda Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 15, No 1/ 5558568JA5. Place hold Log in to add tags Add to cart (remove)
	13.	No cover image available The Corporate Heritage Brand Development Process: A New Institutional Theory Approach. by Otubanjo, Olutayo Adegbile, Oluwaseun Eniola Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: ol 16, No 1/ 55510091JA1. Place hold Log in to add tags Add to cart (remove)
	14.	No cover image available Flagship, Flanker Brands and Indian Consumers' Buying Decisions: A Study on the Impact of Brand Narratives of Hindustan Unilever Limited and Procter & Gamble. by Jain, Ankita Sharma, Ritu Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA2. Place hold Log in to add tags Add to cart (remove)
	15.	No cover image available The Role of Social Media Communication in Brand Equity Creation: An Empirical Study. by Alam, Mohd. Sarwar Khan, Bilal Mustafa Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 1/ 55510091JA3. Place hold Log in to add tags Add to cart (remove)
	16.	No cover image available Creating a model of Destination image using structural equation modeling by Shakar, Shabari R Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510922JA1. Place hold Log in to add tags Add to cart (remove)
	17.	No cover image available Content analysis of femel athelte Endorders in UK sports magazine advertisment by Mogaji, Emmenuel Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510922JA2. Place hold Log in to add tags Add to cart (remove)
	18.	No cover image available LYFT VS. Uber : Is Lyft Being woke enough to beat Uber? by Prasad,Namratha V Purkayastha, Debapratim Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 3/ 55510922CSD3. Place hold Log in to add tags Add to cart (remove)
	19.	No cover image available A Configurational Model of Brand Loyalty by Mathews, Jose Series: ; XVI (40 Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: /MAR/ Vol 16, No 4/ 55511287JA1. Place hold Log in to add tags Add to cart (remove)
	20.	No cover image available Antecedents of Attitude Towards Brand Extensions. by Kalra, Shveta Series: ; XVI (2) Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: Vol 16, No 4/ 55511287JA2. Place hold Log in to add tags Add to cart (remove)
	21.	No cover image available How Consumer's Personal Reciprocity Influences Future Purchase Intention of Consumer Durables: An Empirical Study. by B., Harish Furtado, Raynette Series: . The IUP Journal of Brand Management ; XVI (2). Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA3. Place hold Log in to add tags Add to cart (remove)
	22.	No cover image available A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand. by Baswan, Taru Fatima, Farheen Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAR/ Vol 16, No 4/ 55511287JA4. Place hold Log in to add tags Add to cart (remove)
	23.	No cover image available Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels by Gandhi, Madhuri Ubba, Savita; Jyoti. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA1. Place hold Log in to add tags Add to cart (remove)
	24.	No cover image available Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model Miryala, by Ramesh Kumar Kumar, J P Senthil Aluvala, Ravi. Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA2. Place hold Log in to add tags Add to cart (remove)
	25.	No cover image available Bio-Materials: The New Luxury Nobility? by Mihailovich, Philippe Material type: Text; Format: print ; Literary form: Not fiction In: MURTHY, E N BRAND MANAGEMENT Availability: Items available for loan: Main Library (1)Collection, call number: MAGAZINE/MAR/ 55514160JA3. Place hold Log in to add tags Add to cart (remove)

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