IES Management College And Research Centre

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1.
MARKETING RESEARCH:
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
In: MALHOTRA, NARESH MARKETING RESEARCH
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / / 4835.

2.
MARKETING RESEARCH: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005
In: MALHOTRA, NARESH MARKETING RESEARCH
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.8 / MAL / 4907.

3.
ORGANISATION BEHAVIOUR: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4 / KRE / 5352.

4.
MARKETING RESEARCH: TEXT AND CASES by
Publication details: NEW YORK BEST BUSINESS BOOKS 2007
In: WRENN, BRUCE AND STEVENS, ROBERT MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.83/ WRE/STE/ 16705.

5.
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REPOSITINING DYNAMICS AND PRICING STRATEGY by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: JOUNAL OF MARKETING RESEARCH REPOSITIONING STRATEGY AND PRICING STRATEGY In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/MAR/VOL 69, NO.6/55566JA1.

6.
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ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATIED PRODUCTS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AMERICAN MARKETING ASSOCIATION
In: JOURNAL OF MARKETING RESEARCH ADVERTISING AND CONSUMER AWARENESS OF NEW, DIFFERENTIATED PRODCTS In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: JRNL/GEN/VOL 69 , NO.6/55566JA2.

7.
COPY ALERT: A METHOD AND METRIC TO DETECT VISUAL COPYCAT BRANDS SATOMURA, TAKUYA by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 51, NO. 1/5552418JA1.

8.
INTRODUCTION TO THE JMR 50TH ANNIVERSARY SPECIAL SECTION MEYER, ROBERT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHICAGO AMERICAN MARKETING ASSOCIATION FEBRUARY 2014
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: No items available.

9.
No cover image available
Incentives Versus Reciprocity: Insights from a Field Experiment by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA1.

10.
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The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA2.

11.
No cover image available
Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA3.

12.
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Comparison Neglect in Upgrade Decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA4.

13.
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How Language Shapes Word of Mouth’s Impact by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA5.

14.
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Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA6.

15.
No cover image available
The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA7.

16.
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Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA8.

17.
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Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA9.

18.
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Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
In: ERDEN, TULIN JOURNAL OF MARKETING RESEARCH
Availability: Items available for loan: Main Library (1)Collection, call number: Vol 74, No 4/ 5557769JA10.

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