Social media has become an important part of everyday live. It holds tremendous potential for any business. Using and managing social media as a part of social selling strategy has become important for businesses all around the world.

“You are the Key – Unlocking doors through social selling” is a social selling book written by Apurva Chamaria, Head of Global Brand & Digital Front Office at HCL Technologies and Gaurav Kakkar, Associate General Manager at HCL Technologies. The book talks about the future of business using social selling and also about B2B social media marketing for social selling. The book answers why’s, how’s, do’s and don’ts of social selling. The book contains real world examples and relevant information which compels you to understand and acknowledge the importance of social selling.

Apurva and Gaurav present the history of selling process and then move on to talk about the evolution and growth of social selling which has been enabled by new and emerging social selling tools. Various social media platforms and ways to leverage these platforms are discussed in this social selling book. Different B2B social media marketing tools are also discussed which allow users to create a social persona, create content to build credibility, identify prospects and their needs and approach these prospects.

You are the Key (Unlock doors through social selling) has a comprehensive research and presents social selling case studies of two big technology companies – HCL Technologies and IBM – and how these two companies harnessed the power and energy of social selling. Content is an important topic the book delves into. Creating, curating and publishing content some critical aspect of content that are considered by the authors.

A unique part about the book is that it introduces the readers with a first of its kind “Social Selling Enterprise Framework.” The framework lays the foundation for launching an enterprise social selling program within an organization.

“You are the Key – Unlocking doors through social selling” has a lot of informative and engaging research, pictorial examples, it is a straight forward book that strikes a chord with each and every reader – a beginner or a pro. “You are the Key – Unlocking doors through social selling” is surely a smart marketer’s bible in the new age of selling.